This image was originally the second item on the eighteenth page of a merchandising guide.

Published in the Daily Mirror and the Sun.

Published in the Daily Mirror.

Advertisement for beers, wines and spirits. Published in the Daily Express, Daily Mirror, Sun, and Daily Mail. The layout of the Daily Mail version is...

Advertisement for beers, wines and spirits published in Cambridge Evening News (5 December), the Haverhill Echo (12 December) and Newmarket Journal...

Image showing: Sainsbury's Rich Fruit Christmas Cake; Bardinet Napoleon Brandy; Sainsbury's Spanish Amontillado Sherry Medium Dry; Beefeater Gin;...

Image showing: Sainsbury's Rich Fruit Christmas Cake; Bardinet Napoleon Brandy; Sainsbury's Spanish Amontillado Sherry Medium Dry; Beefeater Gin;...

Image showing: Sainsbury's Lager, Sainsbury's Pale Ale, Cinzano The Bianco, Sainsbury's Italian Vermouth Sweet Red, Gordon's Special Dry London Gin,...

Image showing: Teacher's Highland Cream, Sainsbury's Dry Gin, Bardinet Napoleon Brand French Brandy, Sainsbury's Italian Vermouth Sweet Red. Image...

Image showing: Teacher's Highland Cream, Domecq Double Century Sherry, Sainsbury's Dry Gin, Sainsbury's Italian Vermouth Sweet Red.

Image showing: Sainsbury's Finest Old Matured Scotch Whisky, Cotes du Rhone Villages (Sainsbury's), Sainsbury's Dry Gin, Sainsbury's Italian Vermouth...

Final proof with annotations of advertisement by O&M Ltd [Ogilvy and Mather] with slogan 'Good food costs less at Sainsbury's'. Includes a photo of...

Advertisement proof with slogan 'Good food and drink costs less at Sainsbury's' and fourteen illustrations from the beers, wines and spirits ranges....