Sainsbury logo and trade marks
1909-1989Includes: examples of headed note paper and artwork and photographs of 'Sainsbury's' logo; correspondence regarding the registration of the 'chicken device' logo and notes on applying for a...
SA/LE/1/1
Trade registration for [Laibon margarine]
1907-1908Trade mark registration certificate for [Laibon margarine].
SA/LE/1/7
General Product Advertisements, c.1920-c.1937
c. 1920-1937Consists of show cards and leaflets advertising special promotions and branch special offers on a wide variety of products; picture postcards advertising 'Crelos' margarine and J. Sainsbury's Pure...
SA/MARK/ADV/1/1/1/1/1/9
Press advertisements, 1937
1 Feb 1937Press cuttings of advertisements. Most of the advertisements are labelled as published in the Evening News, the few other adverts do not have a publication listed and so perhaps these were also...
SA/MARK/ADV/1/1/1/1/1/24
Press advertisements, 1937-1938
1937-1938Contains loose pages of Sainsbury's press advertisements for: products such as poultry, fresh meat, bacon, butter and cheese, eggs, and ready-cooked meats and pies; branch openings, and promotions...
SA/MARK/ADV/1/1/1/1/1/27
Booklet of newspaper advertisement proofs for fresh produce, 1955
Jan-Mar 1955Booklet of newspaper advertisement proofs for: Crelos ("Sainsbury's special margarine"), Canterbury Lamb ("Real Canterbury Lamb specially for Sainsbury's"), butter ("What's so special about...
SA/MARK/ADV/1/1/1/1/2/2
Volumes of mixed product advertising press cuttings
1946-1960Press cuttings of advertisements with various themes including: general product advertising: Australia's Food Fortnight (using the slogan 'Australian Sunshine Foods'), Sainsbury's range of cheeses,...
SA/MARK/ADV/1/1/1/1/5/1
Dairy products point of sale advertising material
[1950s-1990s]Comprises Point of Sale advertising material for dairy products (includes milk, cheese, cream, yoghurts, ice cream, dairy desserts); examples featured include original and photocopied barker cards,...
SA/MARK/ADV/2/1/18
First World War advertising images
1914-1918Photographs, slides and transparencies of First World War war time advertising including: "Register at once with Sainsbury's for TEA. No Finer Quality Anywhere Sainsbury's" (tea...
SA/MARK/ADV/6/1/IMA
Photographs, slides and transparencies of advertisements for dairy products
1910-1990sComprises photographs, slides and transparencies of advertisements for dairy products including: 'Crelos' margarine (such as advertisement postcards, salegirls with a shop display, Watford Skating...
SA/MARK/ADV/IMA/3/2/1
Material relating to World War One
[c. 1914-1918]Contents include: photocopy of British Legion and Disablement Claim form, J. Sainsbury ration card (butter, sugar and meat), 1914 template letter to branch managers (signed by Mr John) regarding...
SA/WAR/1/1
Branch exterior product display photographs
[c. 1900s]-1953Four framed black and white enlarged photographs. Each image depicts an unidentified Sainsbury's branch exterior with a prominent display. One display is themed around the coronation of Elizabeth II...
SA/BR/12/3
Merchandising guide page 39: image of margarine and desserts display
[c. 1980s]This image was originally the second item on the thirty-ninth page of a merchandising guide.
SA/BRA/4/2/1/62
Image of six female shop assistants promoting Crelos margarine at 9/11 London Road, Croydon store
[1915]Postcard showing six women employees promoting Crelos Margarine in the window of the Sainsbury's branch at 9/11 London Road, Croydon. The shop assistants are holding a banner "Buy Crelos Margarine and...
SA/BRA/7/C/41/1/2
Image of Nuts & Milk Margarine window display at Burlington Parade (later 87 The Broadway), Ealing branch
1915Photograph (postcard) of window display promoting margarine, and also butter and cocoa. The poster of "The Union of the Day" was much used then to publicise the offer of "Double Weight" Nuts & Milk...
SA/BRA/7/E/1/4/1
Image of Crelos margarine window display at 29 Peters Street, St Albans branch
1923SA/BRA/7/S/1/1/2
Photograph of exterior of unidentified branch with staff
1930sDouglas Ray Scopes pictured fourth from left
SA/BRA/7/UNK/7/1
"Sainsbury's June Meal of the Month" proof of 'Family Circle' magazine insert
[Jun 1972]Proof of insert included in 'Family Circle' June 1972 issue. Includes recipes for: Mackerel Minutes; June Ham; redcurrant and apple sauce; Cornonion Crispies; Pineapple Wonders. Reverse is titled "in...
SA/CPUB/FC/2/46
Reproductions of photographs of Leonard Beaumont packaging designs
1940s-1950sImages were used by Timothy Dickson in the compilation of his 2013 book 'Leonard Beaumont: A Biography & Print Catalogue Raisonné'. Products photographed include: Milk chocolate Almond marzipan...
SA/DES/69
Butter and margarine (and other product) sales figures, 1902-06
May 1902-Apr 1906Small black notebook containing various sales figures. Front section contains monthly sales figures, May 1902 - April 1906, for an unspecified product with figures for the six previous years to show...
SA/FIN/12/13