Newspaper advert from The Eastbourne Gazette, 18th November 1914. 'Mince Pies for all. J. Sainsbury, Cornfield Road and Terminus Road, makes the...

Newspaper advert from The Eastern Daily Press, 18th November 1914. 'Mince Pies for all. J. Sainsbury, 6, Haymarket, Norwich, makes the following...

Small white card advert printed in red and blue ink. 'Bargain Offer: Mincemeat, 5d per Jar, about 1 - lb each. Quality Guaranteed. J. Sainsbury's...

Newspaper advert from The Bournemouth Guardian, 21st November, 1914. 'Mince Pies For All! J. Sainsbury, Boscombe, Bournemouth, Westbourne, Makes the...

Illustrated price list with prices of various foods for Christmas including biscuits, chocolates (in fancy boxes), Christmas crackers, Christmas...

Published in the Midland Daily Telegraph. A note in the volume suggests the advert costed £11.5s.

Published in the Coventry Herald. A note in the volume suggests the advert costed £4.10s.

Published in the Surrey Mirror.

The price list is particularly focussed upon grocery items. These are Christmas Puddings, glace fruits, stem ginger, dates, figs, biscuit assortments,...

Proof of advertisement for Above Bar Street, Southampton branch published in The Southampton Daily Echo.

Proof of advertisement for Above Bar Street, Southampton branch published in The Southampton Daily Echo.

Newspaper advertisement about Christmas turkeys, buying turkeys during Christmas week, mentions various other Christmas products, at 25 Town Square,...

Newspaper advertisement promoting Basildon's new self-service store at 25, Town Square. Mentions various products. Published in The Basildon Standard.

Newspaper advertisement promoting Christmas turkeys at Sainsbury's, 25, Town Square, Basildon. Published in The Basildon Standard.

Newspaper advertisement for 5 Edinburgh Road, Portsmouth branch. Published in the Portsmouth Evening News.

Lid of mincemeat jars includes instruction "to open—lever off with a coin".

One copy labelled on back "Peter Dixon designer"

Image showing: Sainsbury's Breadcrumbs; Sainsbury's Marzipan Almond Icing; Sainsbury's Chopped Peel and Cherries; Sainsbury's Shelled Walnuts;...