Image of Sainsbury's Marinated Olives with Garlic & Chilli and Sainsbury's Marinated Olives with Herbs
[c. Jul 1993]Image included in 'JS Journal' July 1993, p.20
SA/PKC/PRO/1/14/4/8/9/1
Sainsbury's Fruity Crisp label
[1960s]SA/PKC/PRO/1/4/2/2/1/18
Sainsbury's Onion Flavoured Snacks packaging
1973SA/PKC/PRO/1/4/2/2/7/2
Sainsbury's Lobster Bisque labels
[c. 1989]Label for a jar.
SA/PKC/PRO/1/12/2/1/34/2
Sainsbury's Pearl Barley (one pound net) packaging
[1960s]SA/PKC/PRO/1/14/2/2/152/1
Sainsbury's Red Kidney Beans packaging
[1970s]SA/PKC/PRO/1/14/2/2/157
Sainsbury's Butter Beans (1 lb 454 gram) packaging
[1970s]SA/PKC/PRO/1/14/2/2/159/3
Image of Sainsbury's Luxury Fruits with alcohol in heavy syrup
[c. Dec 1991]Includes: Sainsbury's Luxury Country Fruits with Cassis; Sainsbury's Luxury Tropical Fruits with Rum & Coconut Liqueur; Sainsbury's Luxury Black Cherries with Kirsch. Image included in 'JS Journal'...
SA/PKC/PRO/1/14/4/8/6
Image of Sainsbury's Easy Pints
[c. 1979]Product described as "Instant Spray Dried Skimmed Milk with Vegetable Fat".
SA/PKC/PRO/1/6/4/6/8/3
Artwork for miscellaneous products
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings. The artwork is unlabelled and it is not clear what the material relates to.
SA/DES/60
Sainsbury's Tuesday Fresh White Sliced Loaf proof of wrapper, c. 1969
c. 1969SA/PKC/PRO/1/1/2/1/1/22/6
Sainsbury's Tomato & Herb Soup label
1989Label for a jar. One copy labelled on back "Out-turn agreed (only amend bases to based) 3/11/89 [signature illegible]". This refers to a spelling mistake in three copies in the microwave instructions.
SA/PKC/PRO/1/12/2/1/33/1
Sainsbury's Tomato & Herb Soup labels
[c. 1989]Label for a jar.
SA/PKC/PRO/1/12/2/1/33/3
Sainsbury's Lobster Bisque labels
1989Label for a jar. One copy labelled "Agreed on press 10/10/89".
SA/PKC/PRO/1/12/2/1/34/1
Sainsbury's Creamed Curry Soup labels
[c. 1989]Label for a jar.
SA/PKC/PRO/1/12/2/1/35/2
Sainsbury's tin
[c. 1938]Tin for unknown Sainsbury's product. Cylindrical metal tin with lift-off lid. The lid is stamped with the inscription, 'Sainsbury's'. The tin may have held a Sainsbury's 'Selsa' brand product.
SA/PKC/PRO/1/12/3/6
Sainsbury's Pearl Barley (one pound net) packaging
1966Labelled "Job bag, 18/7/67". Other copies labelled "Job bag, Oct 1966, 0615[?] Material" and "Out turn 13/10/70"
SA/PKC/PRO/1/14/2/2/152/2
Sainsbury's Butter Beans (1lb 453g) packaging
[1970s]SA/PKC/PRO/1/14/2/2/159/2
Image of Sainsbury's Red Kidney Beans
[1989]SA/PKC/PRO/1/14/4/5/8/2
Image of Sainsbury's Marinated Olives with Herbs and Sainsbury's Marinated Olives with Garlic & Chilli
[c. Jul 1993]SA/PKC/PRO/1/14/4/8/9/2
Image of Sainsbury's Microwave Snack Soups
[c. Mar 1992]Includes: Sainsbury's Microwave Snack Soups Smoked Sausage, Lentil and Bean; Sainsbury's Microwave Snack Soups Tuna & Pepper; Sainsbury's Microwave Snack Soups Beef & Tomato. Image included in 'JS...
SA/PKC/PRO/1/19/4/2/17
Product packaging process and cheese store images
1930s-1950sBlack and white photographs, slide transparencies and negatives of product packaging process and cheese store.
SA/BL/IMA/9
Sainsbury's design history material
1950-c. 1988Includes dissertations about the development of packaging and graphic design at Sainsbury's. Also includes historical information about design policy produced by the Sainsbury's Design Studio and a...
SA/DES/12
Packaging laboratories staff diaries and notebooks
[1930-1974]Staff diaries and notebooks from the packaging laboratories.
SA/EMP/2/2
Sainsbury's Tomato & Herb Soup label
[c. 1989]Label for a jar.
SA/PKC/PRO/1/12/2/1/33/2
Sainsbury's Pearl Barley (1lb 453g) packaging
1974Stamped on front by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 14/4/74
SA/PKC/PRO/1/14/2/2/152/3
Image of Sainsbury's Pure Cane Golden Syrup
[1960s-1970s]SA/PKC/PRO/1/14/4/10/5
Image of Sainsbury's Green Olives
[c. Nov 1981]Includes: Sainsbury's Pitted Green Olives; Sainsbury's Green Olives Stuffed with Pimento; Sainsbury's Green Olives with Stones. Image included in 'JS Journal' November 1981, p.10.
SA/PKC/PRO/1/14/4/8/8
Image of Sainsbury's Easy Pints
[c. Feb 1979]Product described as "Instant Spray Dried Skimmed Milk with Vegetable Fat". Includes five milk bottles to show that one bottle of Easy Pints makes five pints of milk. Image included in 'JS Journal'...
SA/PKC/PRO/1/6/4/6/8/1
Image of Sainsbury's Easy Pints
[c. 1979]Product described as "Instant Spray Dried Skimmed Milk with Vegetable Fat".
SA/PKC/PRO/1/6/4/6/8/2
Sainsbury's Safety Matches Box - Sainsbury's Buildings series
[1980s]Match box covers (tray missing) for Sainsbury's Safety Matches. The match boxes are from the 'Sainsbury's Buildings' series, with each featuring a different image of Sainsbury's buildings. Branches...
SA/PKC/PRO/2/4/3/4/8/8
Image of product packaging showing pre-decimal and decimal prices
[c. 16 Feb 1971]Includes Sainsbury's Blended Pure Honey, Sainsbury's Table Salt and Sainsbury's Floor & Wall Cleaner. Larger print of image included in contact sheet SA/BRA/7/C/41/10/6.
SA/BRA/7/C/41/10/7
Sainsbury's Design Studio job bags list
[c. 1998]Box by box list of Sainsbury's Design Studio job bags from box number Sain 0001 to Sain 0330. Includes the sequence of file numbers contained within each box and a note of any numbers missing from...
SA/DES/9
Sainsbury's Creamed Curry Soup label
1989Label for a jar.
SA/PKC/PRO/1/12/2/1/35/1
Sainsbury's Potato Cakes packaging
[1970s]SA/PKC/PRO/1/1/2/5/2
Image of Sainsbury's Red Kidney Beans
[1989]SA/PKC/PRO/1/14/4/5/8/1
4 pack packaging
[1970s-1990s]Blank packaging for 4 cans or small bottles of unidentified drink.
SA/PKC/PRO/1/18/3/5/2
Homebase Deep Tones paint tester pots
c. 1990sSmall, cylindrical, plastic pot containing 'Homebase Deep Tones' water based emulsion paint. Instructions for use are printed on side. In the following colours azure, jade, maple, damson, coriander,...
SA/SUB/SGB/GEN/27
Shaw's Oil of Beauty packaging
1996Moulded colourless plastic bottle with a black plastic screw-top lid. Self-adhesive labels attached to the front and back of the bottle feature the name of the product, 'Shaw's Oil of Beauty' and...
SA/SUB/SHAW/1/4
Information about Sainsbury's labelling and packaging
[c. 1980s]Includes information about Sainsbury's packaging, unit pricing, sell by date, weight and price ticketing, shelf ticketing, fresh meat department labelling and general information.
SA/BRA/3/1/1/6
Design material for groceries: spreads, preserves
[c. 1980s]SA/DES/35/12
Design material for beers, wines and spirits
[c. 1980s]SA/DES/35/17
Artwork for delicatessen foods (SA/PRO/8)
[c. 1980s-1990s]Artwork consisting of layered and single piece drawings of packaging.
SA/DES/51
Sainsbury's 8 Potato Croquettes (8oz 226g) packaging
1975SA/PKC/PRO/1/10/2/2/5/3
Sainsbury's Freezer Foods Quiche Smoked Ham & Pepper packaging
[1980s]SA/PKC/PRO/1/10/2/3/57
Sainsbury's Malted Bedtime Drink (3/9 16oz) label
[1960s]SA/PKC/PRO/1/11/2/2/1/2
Sainsbury's Lemon & Lime Drink (11½fl oz) proof of label
1973Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 2/2/73. "White should be clearer. Greens are stronger than last print. ? Registration on yellow needs correction"...
SA/PKC/PRO/1/11/2/2/12/4
Sainsbury's Lemon Barley Water (35fl oz) label
1972Two copies labelled on back "Colours wrong otherwise O.K., 30/5/72, GH[?]"
SA/PKC/PRO/1/11/2/2/15/2
Sainsbury's Whole Orange Drink (2.27 litres 0.5 gal) label
[1970s]SA/PKC/PRO/1/11/2/2/19/5
Sainsbury's Drinking Chocolate (1lb 8oz 680g) proof of label
1973One copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 3/9/73
SA/PKC/PRO/1/11/2/2/2/1
Sainsbury's Lime Juice Cordial (25½fl.oz) labels
1965Labelled on back "Out turn samples approved 18.11.65, PF + AH"
SA/PKC/PRO/1/11/2/2/21/1
Sainsbury's Lime Juice Cordial (35½fl.oz.) label
1970Labelled on back "OK. RJD[?]. 28/9/70
SA/PKC/PRO/1/11/2/2/21/2
Sainsbury's Lime Juice Cordial (1 litre 35.2 fl oz) proof of label
1979Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 5/3/79, with "Proof" written above
SA/PKC/PRO/1/11/2/2/21/5
Sainsbury's Drinking Chocolate (metric pack 500 gram 1.1 lb) proof of label
1978Mounted on sheet of cardboard (now detached) stamped by Publicity Dept., signed as approved by K. Brackenborough and dated 21/9/78
SA/PKC/PRO/1/11/2/2/2/2
Sainsbury's Sparkling Orange Drink (1/3 17.5fl oz 497cc) label
[1960s]SA/PKC/PRO/1/11/2/2/3/1
Sainsbury's Limeade (250 ml) label
[1980s]SA/PKC/PRO/1/11/2/2/34/2
Sainsbury's Orangeade (2.0 litres 0.44 gal) label
[1980s]One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 4/10/8[?]. Other copies labelled "Letter[?] varnish" and "Spirit varnished"
SA/PKC/PRO/1/11/2/2/36/1
Sainsbury's Sparkling Bitter Lemon Drink (11½ fl oz) proof of label
[1960s]SA/PKC/PRO/1/11/2/2/39/1
Sainsbury's Tomato Juice (1qt 3fl oz 1.220 litres) label
1971SA/PKC/PRO/1/11/2/2/41/2
Sainsbury's Cocoa (4oz 113g) packaging
1978Includes recipe for Chocolate Sandwich. Labelled on back "Approved - Light brown running too dark, 13/3/78".
SA/PKC/PRO/1/11/2/2/42/4
Sainsbury's Sparkling Strawberry Crush (327 ml 11.5 fl oz) proof of label
1979Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 21/6/79. "OK proof - approved, subject to 'sparkling' in pink" written below
SA/PKC/PRO/1/11/2/2/44/1
Sainsbury's Sparkling Strawberry Crush (330 ml 11.6 fl oz) proof of label
1981SA/PKC/PRO/1/11/2/2/44/2
Sainsbury's Sparkling Apple Crush proof of label
1973Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 12/6/73
SA/PKC/PRO/1/11/2/2/45
Sainsbury's Sparkling Pineapple Crush proof of label
1973Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 7/6/73
SA/PKC/PRO/1/11/2/2/46
Sainsbury's Orange Squash (½Gall 2.27 litre) and Sainsbury's Lemon Squash (½Gall 2.27 litre) labels
[1970s]SA/PKC/PRO/1/11/2/2/4/8
Sainsbury's Lemon Squash label
[1960s]One copy labelled on back "Lemon Squash, Saccharin & sugar added, (1/8) Coffee diameter[?]"
SA/PKC/PRO/1/11/2/2/52/1
Sainsbury's Lemon Squash (½Gall 2.27 litre) label
[1970s]SA/PKC/PRO/1/11/2/2/52/7
Sainsbury's Lemon Squash (1 litre 35.2 fl oz) label
1978Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 14/2/78
SA/PKC/PRO/1/11/2/2/52/9
Sainsbury's Pineapple Juice Unsweetened (1qt 7fl oz 1.33 litres) label
1971-1974SA/PKC/PRO/1/11/2/2/57/2
Sainsbury's Unsweetened Lemon Juice (11½ fl oz 2/1) label
1969One copy labelled on back "Out turn 24/9/69"
SA/PKC/PRO/1/11/2/2/6/2
Sainsbury's Fruit Cocktail Drink packaging
[1980s]SA/PKC/PRO/1/11/2/2/8
Sainsbury's Fine Tea packaging
[c. 1960s]It is unclear how this item was used.
SA/PKC/PRO/1/11/2/3/10
Sainsbury's Green Label Tea Ceylon Blend (quarter pound net 1/8) packaging
[1960s]SA/PKC/PRO/1/11/2/3/1/1
Sainsbury's China and Darjeeling Tea (quarter lb 113g 11½p) packaging
1971Labelled on flap with a tick and "KB [Keith Brackenborough], 28/7/71"
SA/PKC/PRO/1/11/2/3/12/3
Sainsbury's Kenya Blend Orange Label Tea (quarter lb 113g) packaging
[1970s]SA/PKC/PRO/1/11/2/3/13/2
Sainsbury's Green Label Tea Bags Ceylon Blend (8 oz 227 g 72 tea bags) packaging
[1970s]SA/PKC/PRO/1/11/2/3/1/5
Sainsbury's Green Label Tea Ceylon Blend (125 gram 4.41 oz metric pack) packaging
1979Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 4/10/79. On another copy the word "For" is annotated with "Giving" and "18/51/36" is written on the back
SA/PKC/PRO/1/11/2/3/1/6
Sainsbury's Red Label Tea Bags (250 gram 8.82 oz metric pack 80 tea bags) packaging
[c. 1979]SA/PKC/PRO/1/11/2/3/2/14
Sainsbury's Red Label Tea Bags (250 gram 8.82 oz 100 single serve tea bags - tagged) packaging
[1980s]SA/PKC/PRO/1/11/2/3/2/19
Sainsbury's Red Label Tea (4 oz 113 g) packaging
[c. 1976]Another copy has Pantone 485C colour sample stuck to front
SA/PKC/PRO/1/11/2/3/2/6
Sainsbury's Ceylon Blend Tea packaging
[1980s]SA/PKC/PRO/1/11/2/3/6/1
Sainsbury's Ceylon Blend Tea Bags (80 tea bags 250 gram 8.82 oz) packaging
[1980s]SA/PKC/PRO/1/11/2/3/6/2
Sainsbury's Special Fine Blend Tea Bags (quarter pound net 36 for 2/3, with tags) packaging
[1960s]SA/PKC/PRO/1/11/2/3/8/1
Sainsbury's Special Fine Blend Tea Bags (half pound net without tags 72 for 4/2) packaging
[1960s]SA/PKC/PRO/1/11/2/3/8/3
Sainsbury's Fruit Cocktail Drink carton
[c. 1988]Also has drinking straw. Product is made with a blend of orange, pineapple, apricot, passion fruit, apple, lemon, lime, guava, banana and mango juices.
SA/PKC/PRO/1/11/3/2/3
Sainsbury's Exotic Fruit Juice Drink carton
[c. 2000]Includes "Healthy Balance" logo.
SA/PKC/PRO/1/11/3/2/9
Sainsbury's Darjeeling Tea box
1989SA/PKC/PRO/1/11/3/3/13/4
Sainsbury's Tea (1/3 was 1/5, quarter pound) box
[c. 1961]SA/PKC/PRO/1/11/3/3/15/1
Sainsbury's Ceylon Blend Tea (125 gram, 4.41 oz) box
[1980s]Includes box for Sainsbury's ceylon blend tea.
SA/PKC/PRO/1/11/3/3/16/1
Sainsbury's Ceylon Blend Tea Bags box
[1980s]SA/PKC/PRO/1/11/3/3/16/3
Sainsbury's Kenya Blend Tea Bags box
[1980s]SA/PKC/PRO/1/11/3/3/17/2
Sainsbury's Red Label Tea (8 oz, 227 g) box
[1970s]Features a price label for 34p attached to the item.
SA/PKC/PRO/1/11/3/3/1/8
Sainsbury's Fruit & Herb Teas Pure Peppermint Tea Bags box
[c. 2001]SA/PKC/PRO/1/11/3/3/23/2
Sainsbury's Teas of the World Earl Grey 50 Tea Bags box
[c. 2001]SA/PKC/PRO/1/11/3/3/24/1
Sainsbury's Teas of the World Assam Loose Leaf Tea box
[c. 2001]Includes box for Sainsbury's teas of the world assam loose leaf tea.
SA/PKC/PRO/1/11/3/3/24/5
Sainsbury's Teas of the World China & Darjeeling Loose Leaf Tea box
[c. 2001]SA/PKC/PRO/1/11/3/3/24/6
Sainsbury's Brown Label Loose Leaf Tea (250 gram, 75p) box
[c. 2001]SA/PKC/PRO/1/11/3/3/2/5
Sainsbury's Green Label Tea (quarter pound, 1/6 special price) packet
[1950s-1960s]SA/PKC/PRO/1/11/3/3/3/2
Sainsbury's Green Label Tea (1/6, quarter pound) packet
[1960s]SA/PKC/PRO/1/11/3/3/3/6
Sainsbury's Assam Tea Bags box
1989-1994SA/PKC/PRO/1/11/3/3/7/2
Image of Sainsbury's Whole Orange Drink and Sainsbury's Lemon Drink with Glucose
Jan 1973Negative number W272. Photographer: [Dennis] T[revor] Waller. Designer: PJD [Peter Dixon] and J[ohn] Hill.
SA/PKC/PRO/1/11/4/4/16
Image of Sainsbury's Cool Crush Sparkling Orange (multipack of cans)
[1990s]SA/PKC/PRO/1/11/4/4/44/3
Image of Sainsbury's Gio (6 Pack)
Apr 1994Photograph by "A-V" [possibly Sainsbury's Audio-Visual department?].
SA/PKC/PRO/1/11/4/4/55/11
Image of Sainsbury's Gio (6 Pack)
Apr 1994Photograph by "A-V" [possibly Sainsbury's Audio-Visual department?].
SA/PKC/PRO/1/11/4/4/55/8
Image of Sainsbury's Lemon & Honey Health Drink
[1984]A similar photograph appeared in 'JS Journal' March 1984 page 10. 'JS Journal' promoted the product: "Has the winter made you weary, the snow made you soporific and the frost left you flat? Then...
SA/PKC/PRO/1/11/4/4/59
Image of Sainsbury's Sparkling Blackcurrant Crush
[c. 1969]SA/PKC/PRO/1/11/4/4/66
Image of Sainsbury's Tomato Juice
1968SA/PKC/PRO/1/11/4/4/68/2
Image of Sainsbury's teas
[1970s]Photograph probably taken in the late 1960s to 1970s of older tea packaging for Sainsbury's Tea, Sainsbury's Brown Label Tea, and Sainsbury's Green Label Tea. The Sainsbury's Tea packaging design is...
SA/PKC/PRO/1/11/4/5/1
Image of Sainsbury's speciality tea range
[c. 1979]Image showing: Sainsbury's High Grown Ceylon Tea Broken Orange Pekoe; Sainsbury's China and Darjeeling Tea; Sainsbury's Darjeeling Tea Flowery Orange Pekoe; Sainsbury's Earl Grey Tea; Sainsbury's...
SA/PKC/PRO/1/11/4/5/16
Image of Sainsbury's speciality teas
[1980s-1990s]Image showing: Sainsbury's Lapsong Souchong Tea; Sainsbury's Keemun Tea; Sainsbury's Earl Grey Tea; Sainsbury's Jasmine Tea; Sainsbury's Darjeeling Tea; Sainsbury's Kenya 80 Tea Bags; Sainsbury's...
SA/PKC/PRO/1/11/4/5/19
Image of Sainsbury's Assam Tea, China & Darjeeling Tea, and Red Label Tea
[1991]SA/PKC/PRO/1/11/4/5/26
Image of Sainsbury's Economy Teabags, Red Label Tea Bags, and Ceylon Tea Bags
22 Jan 1996SA/PKC/PRO/1/11/4/5/32
Image of Sainsbury's New Blend Tea
[c. 1965]SA/PKC/PRO/1/11/4/5/39/2
Image of Sainsbury's Red Label Tea
[1970s]Negative number 1462-2. Photographer: Graham Hitchcock. Designer: P.J.D. [Peter Dixon]. File number 119.
SA/PKC/PRO/1/11/4/5/40/2
Image of Sainsbury's Red Label Tea
[1980s-1990s]SA/PKC/PRO/1/11/4/5/40/5
Image of Sainsbury's Tea Bags Special Fine Blend (72 for 4/2)
1967Negative number W188. Photographer: [Dennis] T[revor] Waller. Designer: Peter Dixon.
SA/PKC/PRO/1/11/4/5/41/2
Image of Sainsbury's Carbonated Spring Water from Scotland
[c. 1984]SA/PKC/PRO/1/11/4/6/4
Image of Sainsbury's Carbonated Spring Water from Shropshire
[c. 1978]SA/PKC/PRO/1/11/4/6/5/3
Image of Sainsbury's Monastère
[c. 1988]Image showing Monastère - naturally carbonated natural spring water from the Ardennes.
SA/PKC/PRO/1/11/4/6/6/1
Image of Sainsbury's Monastère
[c. 1994]Image showing Monastère - naturally carbonated natural spring water from the Ardennes.
SA/PKC/PRO/1/11/4/6/6/5
Sainsbury's Mushroom Soup (four 1½pt packets 20p 9oz 8dr 269g) packaging
[c. 1973]SA/PKC/PRO/1/12/2/1/12/9
Sainsbury's Tomato Soup (4-6 helpings 1/- net weight 3½ oz.) proof of packaging
[1960s]SA/PKC/PRO/1/12/2/1/14/1
Sainsbury's Oxtail Soup (four 1½pt packets 19p 9oz 255g) packaging
1971Labelled "1st production - out-turn, 29/4/71, Approved [signature illegible]"
SA/PKC/PRO/1/12/2/1/15/3
Sainsbury's Mushroom and Egg Toasty Savouries label
1971SA/PKC/PRO/1/12/2/1/61
Sainsbury's Butter Beans (5 oz) label
[1960s]SA/PKC/PRO/1/12/2/2/104/1
Sainsbury's Butter Beans (8 oz) label
[1960s]SA/PKC/PRO/1/12/2/2/104/2
Sainsbury's Red Kidney Beans in Water, Sugar and Salt Added label
1979One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 27/7/79
SA/PKC/PRO/1/12/2/2/79
Sainsbury's Irish Stew label
1971Labelled on back "Colour Approved, 2nd proof, 17/11/71 KB [Keith Brackenborough]"
SA/PKC/PRO/1/12/2/3/19
Image of Sainsbury's Irish Stew
[1970s]SA/PKC/PRO/1/12/4/8/5
Sainsbury's Corn Flakes (2oz, 6d) packaging
1967SA/PKC/PRO/1/13/2/1/12/1
Sainsbury's Instant Hot Oat Cereal (1 lb, 454 g) packaging
[1970s]SA/PKC/PRO/1/13/2/1/2/4
Sainsbury's Puffed Wheat (5½oz, 155g, 8p) packaging
16 Nov 1973SA/PKC/PRO/1/13/2/1/3/2
Sainsbury's Ground Rice (1 lb) packaging
c. 19 Jul 1972SA/PKC/PRO/1/13/2/2/3/1
Sainsbury's Lentils (1 lb) packaging
1960sIncludes recipe for Lentil Soup.
SA/PKC/PRO/1/13/2/2/4/2
Sainsbury's Flaked Rice (227g) packaging
1960s-1970sIncludes recipes for Baked [Rice] Pudding and Boiled Flaked Rice.
SA/PKC/PRO/1/13/2/2/5/2
Sainsbury's Savoury Tomato Rice (7½p) packaging
c. Sep 1971A piece of card has been inserted to make the empty packaging easier to read.
SA/PKC/PRO/1/13/2/2/7/2
Image of Sainsbury's Jam Doughnuts
1964Negative number W 28. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].
SA/PKC/PRO/1/1/3/33
Image of Sainsbury's Corn Flakes (1lb 435g)
Jan 1973Negative number 1370-2. Photographer: G. [Graham] Hitchcock. Designers: P.J.D. [Peter Dixon], M. Cheveralls[?], Sid Day. File number 104.
SA/PKC/PRO/1/13/4/1/27/4
Image of Sainsbury's Corn Flakes (1lb 435g)
[c. 1973]Labelled on back at a later date "Sunrise design: 1971-1977, This design: 1977-88, Latest design: 1988-?". Image by Bill Mackenzie.
SA/PKC/PRO/1/13/4/1/27/5
Image of Sainsbury's Corn Flakes (500 gram)
[c. 1993]SA/PKC/PRO/1/13/4/1/27/8
Image of Sainsbury's Crunchy Oat Cereal with Bran and Apple
[c. Aug 1983]Image included in 'JS Journal' August 1983, p.12.
SA/PKC/PRO/1/13/4/1/28/2
Image of Sainsbury's Wheat Flakes (8oz)
1967Negative number W 161. Photographer: [Dennis] T. Waller. Designer: Peter Dixon. File number 16 [crossed out].
SA/PKC/PRO/1/13/4/1/46/1
Image of Sainsbury's Wholewheat Mini Flakes
[c. Dec 1981]Image included in 'JS Journal' December 1981, p.9
SA/PKC/PRO/1/13/4/1/48
Image of Sainsbury's rice
1962Includes: Sainsbury's Rice; Sainsbury's Long Grain Rice; Sainsbury's Ground Rice; Sainsbury's Flaked Rice. Negative number W 5. Photographer: Trevor Waller. Designer: Peter Dixon.
SA/PKC/PRO/1/13/4/3/1
Image of Sainsbury's Rice Savoury Saffron
[c. Mar 1980]Image included in 'JS Journal' March 1980, p.5
SA/PKC/PRO/1/13/4/3/10
Sainsbury's Quick Dried Peas & Carrots (5½p serves 3 1oz 15dr 54g) packaging
1972Stamped on front by Publicity Dept., signed as approved by K. Brackenborough and dated 26/10/72[?]
SA/PKC/PRO/1/14/2/2/113/2
Sainsbury's Quick Dried Garden Peas (5½p serves 3 1oz 10dr) packaging
[c. 1972]SA/PKC/PRO/1/14/2/2/114/2
Sainsbury's Quick Dried Garden Peas (serves 4 2oz 4dr 64g) packaging
[c. 1970]Includes "1/1" sticker, possibly price in pre-decimal currency.
SA/PKC/PRO/1/14/2/2/114/5
Sainsbury's Gio Lemon & Lime Flavour Jelly packaging
1995SA/PKC/PRO/1/14/2/2/123
Sainsbury's Piccalilli (9½oz 269g 10p) label
1973Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 10/1/73
SA/PKC/PRO/1/14/2/2/12/3
Sainsbury's Piccalilli (1 lb 454 g) label
[1970s]SA/PKC/PRO/1/14/2/2/12/7
Sainsbury's Quick Setting Jel (3¾oz 106g 1/2 6p) packaging
1970Labelled on back "Proof, 10/9/70 %[?]"
SA/PKC/PRO/1/14/2/2/127/1
Sainsbury's Quick Setting Jel (orange coloured 1¼oz 35g) packaging
[c. 1970]SA/PKC/PRO/1/14/2/2/127/2
Sainsbury's Quick Setting Jel (red coloured 1¼oz 35g) packaging
[c. 1970]SA/PKC/PRO/1/14/2/2/127/3
Sainsbury's Quick Setting Jel (3¾oz 106g 7p) packaging
1972Stamped on back "Field Sons & Co. Ltd., Quality control: 19/7/72, Customer: H.J. Green & Co. Ltd., Job no.: 367/72"
SA/PKC/PRO/1/14/2/2/127/5
Sainsbury's Quick Setting Jel (4oz 113g 8½p) packaging
1973SA/PKC/PRO/1/14/2/2/127/6
Sainsbury's Quick Dried Mixed Vegetables (6p serves 3 1oz 15dr 54g) packaging
1973Stamped on front by Publicity Dept., signed as approved by K. Brackenborough and dated 13/6/73
SA/PKC/PRO/1/14/2/2/130/2
Sainsbury's Toasted Coconut packaging
1967SA/PKC/PRO/1/14/2/2/136
Sainsbury's Pure Sunflower Honey label
[1980s]SA/PKC/PRO/1/14/2/2/161
Sainsbury's Honey Gift Pack packaging
1982Stamped on back "Quality Control" and initialled "SM", and by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 6/9/82. "Gold should be lighter, Watch mottled effect"...
SA/PKC/PRO/1/14/2/2/165
Sainsbury's Soya Oil (1 litre 35.2 fl oz) packaging
1984Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 10/5/84. "Britannia" written alongside
SA/PKC/PRO/1/14/2/2/166/3
Sainsbury's Corn Oil (1 litre 35.2 fl oz) label
[c. 1985]Labelled on back "Britannia"
SA/PKC/PRO/1/14/2/2/2/10
Sainsbury's Pickled Midget Gherkins (6fl oz 2/1) label
1969SA/PKC/PRO/1/14/2/2/21/1
Sainsbury's Pure Corn Oil (1 pint) label
[c. 1969]SA/PKC/PRO/1/14/2/2/2/2
Sainsbury's Crystallised Ginger labels
[1960s]SA/PKC/PRO/1/14/2/2/23
Sainsbury's Cooking Oil (17½fl oz 500ml) label
1973One copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 13/8/73
SA/PKC/PRO/1/14/2/2/4/2
Sainsbury's Bread Crumbs (4 oz) label
1967SA/PKC/PRO/1/14/2/2/50/1
Sainsbury's Bread Crumbs (7½d 6 oz net) label
1968Stamped on back "Please return this proof, initialled, to Reed Cartons - Newcastle"
SA/PKC/PRO/1/14/2/2/50/2
Sainsbury's Blended Vegetable Oil (35fl oz 1 litre) label
[1970s]SA/PKC/PRO/1/14/2/2/5/2
Sainsbury's Sunflower Oil (1 litre 35.2 fl oz) label
1982Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 22/6/82. Another copy labelled on back "Britannia"
SA/PKC/PRO/1/14/2/2/53/4
Sainsbury's Blended Vegetable Oil (500 ml 17.6 fl oz) label
[c. 1982]SA/PKC/PRO/1/14/2/2/5/5
Sainsbury's Pure Canadian Clover Honey (1 lb 454 gram) label
[c. 1980]SA/PKC/PRO/1/14/2/2/6/11
Sainsbury's Pure Canadian Clover Honey (one pound net) label
[c. 1965]SA/PKC/PRO/1/14/2/2/6/4
Sainsbury's Pure Canadian Clover Honey (1lb) label
[c. 1970]SA/PKC/PRO/1/14/2/2/6/6
Sainsbury's Pure Canadian Clover Honey (8 oz 227 g) label
[1970s]SA/PKC/PRO/1/14/2/2/6/7
Sainsbury's Pure Canadian Clover Honey (1 lb 454 g) label
[1970s]SA/PKC/PRO/1/14/2/2/6/8
Sainsbury's Salted Cashew Nuts (1/10 4 oz net) packaging
1963SA/PKC/PRO/1/14/2/2/78/1
Sainsbury's Instant Mashed Potato Mix (3oz 85g 2-3 servings) packaging
1973Another copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 2 Aug 1973
SA/PKC/PRO/1/14/2/2/83/2
Sainsbury's Instant Mashed Potato Mix (6oz 170g 5 servings) packaging
1973Stamped on front by Publicity Dept., signed as approved by K. Brackenborough and dated 9/7/73
SA/PKC/PRO/1/14/2/2/83/3
Sainsbury's Quick Dried Sliced Green Beans (1/4 4 servings 1¼oz) packaging
1969Other copies labelled "Job bag 19/3/69" and stamped "Quality Control", with illegible signature.
SA/PKC/PRO/1/14/2/2/91/1
Sainsbury's Pickled Red Cabbage (1lb 7oz 652g 12½p) label
1973Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 5 Jan 1973. "Blue darker than required" written above
SA/PKC/PRO/1/14/2/2/9/2
Sainsbury's Short Pastry (8oz 1/-) packaging
[1960s]SA/PKC/PRO/1/14/2/2/95/1
Sainsbury's Mint Sauce (9d 2½oz) label
[c. 1969]One copy labelled on back "OK, [signed] P. Pharrell[?]"
SA/PKC/PRO/1/14/2/4/18/2
Sainsbury's Mint Sauce (2½oz 70g) label
1974Another copy labelled on back "Approved - but running stronger than past printing, [signed] K. Brackenborough, 27/6/74
SA/PKC/PRO/1/14/2/4/18/8
Sainsbury's Sauce (1lb 6oz 623g) label
1975One copy stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 13/3/75
SA/PKC/PRO/1/14/2/4/19/3
Sainsbury's Sweet Pickle (11oz 1/8) label
[1960s]SA/PKC/PRO/1/14/2/4/20/2
Sainsbury's Beetroot and Onion Chutney (10 oz 283 g) label
[1970s]SA/PKC/PRO/1/14/2/4/21/4
Sainsbury's Tomato Chutney (10oz 283g 10½p) label
1973Labelled on back "Background colour should be deeper - as sample"Groceries
SA/PKC/PRO/1/14/2/4/23/2
Sainsbury's Thin Cut Marmalade (one pound net) label
1965Labelled on back "Specimen sent to us." and "Moorhouses". Other copies labelled "This green 21.6.65", "This O.K. 2.7.65", "8-12-65, To match this colour in future", or "No" due to unacceptable colour
SA/PKC/PRO/1/14/2/4/24/1
Sainsbury's Thin Cut Marmalade (1/6 one pound) label
1969Labelled on back "Out-turn, 16/9/69"
SA/PKC/PRO/1/14/2/4/24/3
Sainsbury's Apple Jelly label
[1970s]Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 4/12/73[?]
SA/PKC/PRO/1/14/2/4/25
Sainsbury's Apricot Jam (1 lb 454 g) label
1976Labelled 'Hungarian Produce'.
SA/PKC/PRO/1/14/2/4/2/7
Sainsbury's Fresh Fruit Black Cherry Jam (1lb net 1/10) label
[c. 1967]Price annotated "Print red"
SA/PKC/PRO/1/14/2/4/30/2
Sainsbury's Raspberry Jam (1lb 453g) label
1972Labelled 'Hungarian Produce'. Stamped on back "Proof 24 May 1972, Jas. Broadley Ltd., For Printing/Colour, Material/Size." Another copy labelled on back "Out-turns - not such good quality as proofs....
SA/PKC/PRO/1/14/2/4/32/4
Sainsbury's Strawberry Jam (1lb 453g) label
1972Labelled 'Hungarian Produce'. Three copies stamped on back "Proof 24 May 1972, Jas. Broadley Ltd., For Printing/Colour, Material/Size."
SA/PKC/PRO/1/14/2/4/33/3
Sainsbury's Strawberry Jam (1lb 453g) label
1974Very similar to SA/PKC/PRO/1/14/2/4/33/3, but dimensions smaller by a few millimetres. Both copies stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 18/1/74....
SA/PKC/PRO/1/14/2/4/33/4
Sainsbury's Blackcurrant Jam (one pound net) label
1965SA/PKC/PRO/1/14/2/4/34/1
Sainsbury's Blackcurrant Jam (1/10 one pound) label
1967SA/PKC/PRO/1/14/2/4/34/2
Sainsbury's Creamed Horseradish (5 oz 142 gram) label
[1970s]SA/PKC/PRO/1/14/2/4/39/3
Sainsbury's Creamed Horseradish (180 gram 6.35 oz) label
[1980s]SA/PKC/PRO/1/14/2/4/39/5