Image showing: Selsa Finest Self-Raising Flour; J. Sainsbury Semolina; Trinidad Grapefruit Juice; Swift Potted Meat; Pure-Dried Whole Eggs (U.S.A.)....

Image showing: Flaked Oats Scotch (Sainsbury); Macaroni (Sainsbury); Sunland marmalade; Selsa Fish Paste Sardine & Tomato & Other Fish; Swift Veal...

4th Edition of Rationing Guide

'It isn't the price on the label - it's the tea in the packet!' advert 1943. Includes price. Statement that 'You need not be registered to buy your...

'It isn't the price on the label - it's the tea in the packet!' advert 1943. Includes price. Statement that 'You need not be registered to buy your...

'Sainsbury's tell a trade secret' advert, 1943. Includes price and a note that 'You need not be registered to buy your tea at Sainsbury's'. Includes...

'Sainsbury's tea is good tea' advert, 1943. Includes price. Statement that 'You need not be registered to buy your tea at Sainsbury's'. Includes...

'Sainsbury's tell a trade secret' advert, 1943. Includes price and a note that 'You need not be registered to buy your tea at Sainsbury's'. Includes...

'Sainsbury's tea is good tea' advert, 1943. Includes price. Statement that 'You need not be registered to buy your tea at Sainsbury's'. Includes...

'Sainsbury's for tea value' advert, 1943. Includes price and a note that 'You need not be registered to buy your tea at Sainsbury's'. Includes...

'Sainsbury's for tea value' advert, 1943. Includes price and a note that 'You need not be registered to buy your tea at Sainsbury's'. Includes...

'There's tea and Tea - trust Sainsbury's' advert for Green Label Tea, 1943. Includes price and note that customers need not be registered to buy tea...