Sainsbury's Parsley Sauce Mix packaging design material
[1960s-1982]Mock-up and proof of packaging, and note from M.D. Conolly to P.J. Dixon dated 11 May 1982 regarding new labels for sauce mixes (Cheese, White, Parsley and Onion). The proof has been amended by hand...
SA/PKC/PRO/1/14/1/90
"You have 10 seconds to work out which pasta sauce is the cheaper. (Sainsbury's shoppers can do it in 1.)" (unit pricing) newspaper advertisement proof
Jun 1989Advertisement about unit pricing shelf labels at Sainsbury's. Published in The Daily Mail, The Daily Express, The Telegraph, The Times, Today, The Independent, The Observer, The Sunday Telegraph, The...
SA/MARK/ADV/1/1/2/1/29/14
Image of Sainsbury's Coulis
[c. Aug 1993]Includes: Sainsbury's Raspberry Coulis; Sainsbury's Mango & Passionfruit Coulis; Sainsbury's Blackcurrant Coulis. Image included in 'JS Journal' August-September 1993, p.25.
SA/PKC/PRO/1/14/4/9/17
Shaw's mandarin orange marinade and dressing packaging
1996Cylindrical colourless glass bottle with a white plastic lid. A gold coloured vacuum-formed plastic seal bearing the repeated inscription, 'shaw's' surrounds the neck and lid of the bottle. A red...
SA/SUB/SHAW/1/6
Image of Sainsbury's Beef Saucery and Sainsbury's Fish Saucery sauces
[c. 1995]Includes: Sainsbury's Fish Saucery Cheese & Chive Sauce; Sainsbury's Beef Saucery Red Wine & Herbs Sauce; Sainsbury's Beef Saucery Peppercorn Sauce; Sainsbury's Fish Saucery Tomato & Tarragon Sauce;...
SA/PKC/PRO/1/14/4/9/22
Image of Sainsbury's Chicken Saucery sauces
[c. Jun 1995]Includes: Sainsbury's Chicken Saucery Tomato & Peppers Sauce; Sainsbury's Chicken Saucery Creamy White Wine & Garlic Sauce; Sainsbury's Chicken Saucery Creamy Curry Sauce; Sainsbury's Chicken Saucery...
SA/PKC/PRO/1/14/4/9/21
Shaw's peanut satay marinade and dressing packaging
1996Cylindrical colourless glass bottle with a white plastic lid. A gold coloured vacuum-formed plastic seal bearing the repeated inscription, 'shaw's' surrounds the neck and lid of the bottle. A green...
SA/SUB/SHAW/1/5
'You have 10 seconds to work out which pasta sauce is the cheaper' advertisement proof
c. 1990s'You have 10 seconds to work out which pasta sauce is the cheaper (Sainsbury's shoppers can do it in 1.)' A3 portrait advertisement proof, c. 1990s with slogan 'Sainsbury's Unit Pricing. Leading by...
SA/MARK/ADV/1/1/1/1/5/2/104
Sainsbury's Special Selection Bechamel Sauce carton
[c. 2001]Recipes for Onion Sauce and Open Mediterranean Style Lasagne are included on the packet.
SA/PKC/PRO/1/14/3/3/3
Image of Sainsbury's Sauce for Cooking Curry Sauce, Sweet & Sour Sauce
[1980]The picture is included in 'JS Journal' December 1980 page 6. 'JS Journal' states "A saucy mood might affect your day-to-day mealtimes in the future with the speedy help of two new own-label JS sauces...
SA/PKC/PRO/1/12/4/9/2/2
Sainsbury's Bread Sauce Mix (4oz 113g) packaging
1974SA/PKC/PRO/1/14/2/4/77/1
Sainsbury's Onion Sauce Mix (5p 1oz 28g) packaging
1973Includes recipe for Chicken Surprise. Another copy stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 28/3/73.
SA/PKC/PRO/1/14/2/4/8/3
Image of Sainsbury's Classic Italian Red Pesto
[1980s-1990s]SA/PKC/PRO/1/14/4/9/26
"Sainsbury’s hits the right note with “Reggae Reggae Sauce”" Press Release, 12 Apr 2007
12 Apr 2007Press release not yet received
SA/PR/2/1/42/31
Sainsbury's Savoury White Sauce Mix (6p 12dr 21g) packaging
[1970s]Includes recipe for Simple Savoury Soufflé.
SA/PKC/PRO/1/14/2/4/67/2
Sainsbury's Bread Sauce Mix (4 oz 113 g) packaging
1976Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 29/9/76
SA/PKC/PRO/1/14/2/4/77/2
Sainsbury's Chicken Saucery Creamy Mushroom Sauce jar
[c. 1996]Includes "Healthy Balance" logo.
SA/PKC/PRO/1/14/3/3/13
Image of Sainsbury's Cooking Sauces for curry
[c. Oct 1993]Includes: Sainsbury's Korma Cooking Sauce; Sainsbury's Rogan Josh Cooking Sauce; Sainsbury's Tikka Masala Cooking Sauce. Image included in 'JS Journal' October 1993, p.26.
SA/PKC/PRO/1/14/4/9/18
Image of Sainsbury's Gourmet Sauce for Cooking A la Moutarde
[1980s-1990s]"A delicious French style creamy mustard sauce, enriched with soured cream & brandy".
SA/PKC/PRO/1/14/4/9/32
"Classic Italian Cooking Made Easy by Sainsbury's" press release, 12 Jun 1991
12 Jun 1991Press release promoting Sainsbury's' new range of 'Classic' Italian sauces and accompaniments. This range consists of: antipastos (carciofini, pomodori secchi, funghi trifolati, peperoni, antipasto...
SA/PR/2/1/26/43