Web strategy card, 1997
1997Card featuring a web design showing the ways in which Sainsbury and its staff need to work in order to become the 'customer's first choice'.
SA/CO/8/2/1
Web strategy card, 1999
1999Card featuring a web design showing the ways in which Sainsbury and its staff need to work in order to become the 'customer's first choice'.
SA/CO/8/2/2
Leading Great Service' workbook
2000-2002Colleague workbook to be completed as part of a two day training programme to sustain business strategy and great service to our customers. Enclosures at rear include PMA insert.
SA/EMP/TRAI/13
Long term projections
1980-1996Long term business projections for profits and earnings, the sustainability of group strategy and changes in the market environment.
SA/CO/5/3/4
Strategy update
1997-1998Explains how Sainsbury will go about fulfilling its overall strategy of being the 'customer' first choice for food shopping'. With accompanying letter from Dino Adriano.
SA/CO/8/1
Images of company objectives
1985Contains a transparency and two colour slides featuring a list of five company objectives.
SA/CO/8/10
Training hint card and strategy cards
1960s-1990sConsists of two cards giving information on how to instruct members of staff and duplicate copies of 'Our Strategy' explaining how to become the customer's first choice.
SA/EMP/TRAI/11
Genesis post-implementation review - six monthly review of retail Genesis projects
Jan 1995In 1994, Sainsbury's undertook a restructuring exercise called Genesis. The Genesis methodology required that a post-implementation review be undertaken of all projects. Each Retail Director was to...
SA/BL/3/201
"Assessing the potential for nonfoods" report
Nov 1971Report produced by McKinsey & Company, Inc. assessing the potential for J. Sainsbury Ltd. to expand into nonfood retail. Includes a summary of strategy to November 1971, conclusions based on pilot...
SA/BL/3/207
'Restructuring to build on our strengths' handbooks and packs
Jun-Sep 1994Contains various handbooks and packs on the implementation of Genesis, a restructuring exercise Sainsbury's undertook in 1994 e.g. guide to project implementation, notes to store managers and...
SA/BL/3/199
Press release and memorandum about Genesis
Mar 1994Contains a press release and a memorandum about the restructuring and voluntary early retirement programme which arose as a result of Genesis. Genesis was a review of central and support functions...
SA/BL/3/209
'Restructuring to build on our strengths' handbooks and packs
Sep-Oct 1994Contains various handbooks and packs on the implementation of Genesis, a restructuring exercise Sainsbury's undertook in 1994 e.g. new management structure - supporting documents; head office...
SA/BL/3/200