Image showing: Sainsbury's Malted Wheats; Sainsbury's Traditional Lemonade; Sainsbury's Lower Fat Potato Crisps Lightly Salted; Sainsbury's Pure Fruit...

Image showing: Sainsbury's Krispwheat crispbread; Sainsbury's 5 Lemon Curd & Buttercream Sundaes; Sainsbury's 15 Iced Bears; Sainsbury's Chicken...

Image showing: Sainsbury's Boston Tart; Sainsbury's 6 Blackcurrant Pies; Sainsbury's White Toasting Loaf; Sainsbury's Wheatmeal bread; Sainsbury's...

Image showing: Sainsbury's Boston Tart; Sainsbury's 6 Blackcurrant Pies; Sainsbury's White Toasting Loaf; Sainsbury's Wheatmeal bread; Sainsbury's...

Picture showing various own-label brands. The image is a colour version of the image on the cover of 'JS Journal' February 1965 (Sainsbury's staff...

Picture showing various own-label brands used as the cover image for JS Journal February 1965 (Sainsbury's staff magazine). In JS Journal the image...

Negative number W 36. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].

Negative number W 30. Photographer: [Dennis] T. Waller. Designer: P.J.D. [Peter Dixon].

Part of image included in 'JS Journal' June 1961, p.11. Image by Harrison of Studio Briggs.

Includes: Sainsbury's Assorted Tea Fancies; Sainsbury's Chocolate Gateau; Sainsbury's Jam Tarts; Sainsbury's Strawberry Puffs; Sainsbury's Macaroon...

Includes: Sainsbury's Trifle Sponge Cakes; Sainsbury's Choc Sponge Drops; Sainsbury's Butter Sponge Syrup Pudding; Sainsbury's Sponge Flan;...

Includes: Sainsbury's Eccles Cakes; Sainsbury's Trifle Sponge Cakes; Sainsbury's Assorted Tea Fancies; Sainsbury's Choc Sponge Drops; Sainsbury's Choc...

Includes green leaf logo to signify that "Flavourings & colours made from natural sources"

The reverse is inscribed "First out-turn sample. 24/6/71, KB [Keith Brackenborough]"