'Journal', November/December 2018
Nov 2018Christmas all wrapped up (pp.4-5) Festive adverts 2018 (pp.6-7) The future of shopping (pp.8-9) Ready, set, go for Christmas (pp.10-11) Take five with...our depot directors (Chris Marrow and Phil...
SA/SC/JSJ/72/10
Guide to advertising and marketing procedures and contacts in Sainsbury's
Jun 1991Guide to advertising and marketing procedures and contacts in Sainsbury's compiled by Julie Butler of Market Research and Information. Guide divided into 4 sections: Introduction, Advertising,...
SA/MARK/ADV/4/9
Letter and proposed radio advertisement scripts (10 Feb 1988)
Feb-Apr 1988Letter from Broadbents Advertising Limited to Bridget Williams [Company Archivist], dated 26 April 1988, asking her to confirm two points of historical information for use in three proposed radio...
SA/MARK/ADV/4/10/1/4
Radio advertisement scripts (26 Aug 1987)
26 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Jubilee' (Revise 2), 'Cash Register' (Second Revision), 'Yorkshire Dales' (Revise...
SA/MARK/ADV/4/10/1/3
Radio advertisement scripts (25 Aug 1987)
25 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Jubilee', 'Yorkshire Dales', 'Cash Register' (First Revision), and 'Coachman'; all...
SA/MARK/ADV/4/10/1/2
Radio advertisement scripts (17 Aug 1987)
17 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Cash Register', 'Coachman', 'Jubilee' and 'Yorkshire Dales', and are all 40...
SA/MARK/ADV/4/10/1/1
Newspaper article entitled "Saatchi loses Sainsbury"
7 May 1985Newspaper article from 'The London Standard' entitled "Saatchi loses Sainsbury". Extract: "The country's biggest grocery network has just dropped Saatchi & Saatchi, the country's biggest advertising...
SA/MARK/ADV/4/4/2
Press release announcing appointment of Abbott Mead Vickers/SMS Ltd.
7 May 1985Press release announcing the appointment of Abbott Mead Vickers/SMS Limited to handle the Company's mainstream television and newspaper advertising account (after a review of the creative content of...
SA/MARK/ADV/4/4/1
"Sainsbury's advertising brief" questionnaire and marking scheme
c. 1985"Sainsbury's advertising brief" questionnaire and marking scheme, apparently used by the Company to assess which advertising agency to appoint. Includes three main question headings: (1) How well...
SA/MARK/ADV/4/3/3
"Sainsbury's advertising brief" document
28 Jan 1985Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role of advertising to Sainsbury's; target market;...
SA/MARK/ADV/4/3/1
Stamford House foyer exhibition handouts and memoranda
Jan 1984-Mar 1985Includes: a number of rough drafts (handwritten and typed) of a handout put together for an Advertising Exhibition in the Stamford House foyer in mid-January 1985; draft of a handout put together...
SA/MARK/ADV/4/8/1
Proof/video/audio library catalogue
[1980s]-1998National Advertising Department's proof/video library catalogue. Indexed. Includes the following sections: quality colour press proof library; price press proof library (OTRC); corporate...
SA/MARK/ADV/4/11
Letter to Mr T. Mottram about proposed Evening News supplement on Sainsbury's
18 Jul 1980Letter from Peter Mackey, Advertising Manager at Sainsbury's, to Mr T. Motram about the proposed Evening News supplement on Sainsbury's, outlining the areas of subject matter for possible inclusion in...
SA/MARK/ADV/4/5/3
Document entitled "Advertising Agencies"
[1980s]Document entitled "Advertising Agencies", author unknown (signature at end is illegible). Document comprises a member of staff's arguments as to why the Company should appoint Abbott Mead Vickers...
SA/MARK/ADV/4/3/2
First contact report by Saatchi & Saatchi Garland-Compton Ltd relating to advertising
1 Jun 1977First contact report from Saatchi & Saatchi Garland-Compton Ltd. who took over (as advertising agents to Sainsbury's) from OBM. Meeting was held at Stamford House and clients present were Mr J....
SA/MARK/ADV/4/2/1
Saatchi & Saatchi Garland-Compton Ltd advertising report
1977Saatchi & Saatchi Garland-Compton Ltd were advertising agents to Sainsbury's.
SA/MARK/ADV/4/2
Summaries of expenditure on advertising
1975-1980Summaries of expenditure on television, press and other advertising 1978-80, and a table comparing the advertising costs related to turnover of Sainsbury's and other food retailing companies 1975-79. ...
SA/MARK/ADV/4/6/2
Advertising accounts, budgets and sales figures
1967-1993Sales figures for products featured in Everyone's Favourite Ingredient campaign, Apr - Jun 1993; Buying review for corporate TV campaign, 19 May - 22 Jun 1991; Mid campaign status report for...
SA/MARK/ADV/4/6/1
Letter from Mather & Crowther Ltd regarding advertising contract
30 Apr 1947Letter from C.E. Friedmann, Director of Mather & Crowther Ltd [advertising agency] to Alan Sainsbury, Esq. stating the terms of business upon which Mather & Crowther Ltd. are to act as Sainsbury's...
SA/MARK/ADV/4/1/18
Letter to Mather & Crowther Ltd about 'There's a welcome from both sides...' advertisement
27 Sep 1946Letter from J. Woods of Sainsbury's to C.E. Friedmann, Esq. of Mather & Crowther Ltd [advertising agents for Sainsbury's] returning proof 'B' of the "There's a welcome from BOTH sides of the counter...
SA/MARK/ADV/4/1/17