'Journal', November/December 2018
Nov 2018Christmas all wrapped up (pp.4-5) Festive adverts 2018 (pp.6-7) The future of shopping (pp.8-9) Ready, set, go for Christmas (pp.10-11) Take five with...our depot directors (Chris Marrow and Phil...
SA/SC/JSJ/72/10
Proof/video/audio library catalogue
[1980s]-1998National Advertising Department's proof/video library catalogue. Indexed. Includes the following sections: quality colour press proof library; price press proof library (OTRC); corporate...
SA/MARK/ADV/4/11
Letter and proposed radio advertisement scripts (10 Feb 1988)
Feb-Apr 1988Letter from Broadbents Advertising Limited to Bridget Williams [Company Archivist], dated 26 April 1988, asking her to confirm two points of historical information for use in three proposed radio...
SA/MARK/ADV/4/10/1/4
Radio advertisement scripts (26 Aug 1987)
26 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Jubilee' (Revise 2), 'Cash Register' (Second Revision), 'Yorkshire Dales' (Revise...
SA/MARK/ADV/4/10/1/3
Radio advertisement scripts (25 Aug 1987)
25 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Jubilee', 'Yorkshire Dales', 'Cash Register' (First Revision), and 'Coachman'; all...
SA/MARK/ADV/4/10/1/2
Radio advertisement scripts (17 Aug 1987)
17 Aug 1987Radio advertisement scripts produced for J. Sainsbury plc by Broadbent Advertising Limited. Scripts are entitled: 'Cash Register', 'Coachman', 'Jubilee' and 'Yorkshire Dales', and are all 40...
SA/MARK/ADV/4/10/1/1
Guide to advertising and marketing procedures and contacts in Sainsbury's
Jun 1991Guide to advertising and marketing procedures and contacts in Sainsbury's compiled by Julie Butler of Market Research and Information. Guide divided into 4 sections: Introduction, Advertising,...
SA/MARK/ADV/4/9
Stamford House foyer exhibition handouts and memoranda
Jan 1984-Mar 1985Includes: a number of rough drafts (handwritten and typed) of a handout put together for an Advertising Exhibition in the Stamford House foyer in mid-January 1985; draft of a handout put together...
SA/MARK/ADV/4/8/1
Correspondence regarding particulars of trolley advertising boards
1936Correspondence between Mr G. Brown, Manager of Cheapside, Nottingham, and Head Office concerning the particulars of trolley advertising boards: (1) letter from G. Brown to Head Office, dated 28...
SA/MARK/ADV/4/7/1
Summaries of expenditure on advertising
1975-1980Summaries of expenditure on television, press and other advertising 1978-80, and a table comparing the advertising costs related to turnover of Sainsbury's and other food retailing companies 1975-79. ...
SA/MARK/ADV/4/6/2
Advertising accounts, budgets and sales figures
1967-1993Sales figures for products featured in Everyone's Favourite Ingredient campaign, Apr - Jun 1993; Buying review for corporate TV campaign, 19 May - 22 Jun 1991; Mid campaign status report for...
SA/MARK/ADV/4/6/1
Letter to Mr T. Mottram about proposed Evening News supplement on Sainsbury's
18 Jul 1980Letter from Peter Mackey, Advertising Manager at Sainsbury's, to Mr T. Motram about the proposed Evening News supplement on Sainsbury's, outlining the areas of subject matter for possible inclusion in...
SA/MARK/ADV/4/5/3
Correspondence between Bastien Brothers and Sainsbury's with enclosed design for 70th anniversary brochure
5-7 July 1939Letter from Bastien Brothers to J.S. dated 5.7.39 submitting their design for a brochure entitled "The House of Sainsbury 1869 - 1939" (70th Anniversary advertising campaign); and Alan J. Sainsbury's...
SA/MARK/ADV/4/5/2
Letter and newspaper proofs from Nottingham Evening Post about opening of Nottingham branches
20 Oct 1936Letter from the manager of the Nottingham Evening Post to Sainsbury's enclosing three newspaper proofs for an advertisement relating to the reopening of Thoroughgood's Nottingham branches at Cheapside...
SA/MARK/ADV/4/5/1
Newspaper article entitled "Saatchi loses Sainsbury"
7 May 1985Newspaper article from 'The London Standard' entitled "Saatchi loses Sainsbury". Extract: "The country's biggest grocery network has just dropped Saatchi & Saatchi, the country's biggest advertising...
SA/MARK/ADV/4/4/2
Press release announcing appointment of Abbott Mead Vickers/SMS Ltd.
7 May 1985Press release announcing the appointment of Abbott Mead Vickers/SMS Limited to handle the Company's mainstream television and newspaper advertising account (after a review of the creative content of...
SA/MARK/ADV/4/4/1
"Sainsbury's advertising brief" questionnaire and marking scheme
c. 1985"Sainsbury's advertising brief" questionnaire and marking scheme, apparently used by the Company to assess which advertising agency to appoint. Includes three main question headings: (1) How well...
SA/MARK/ADV/4/3/3
Document entitled "Advertising Agencies"
[1980s]Document entitled "Advertising Agencies", author unknown (signature at end is illegible). Document comprises a member of staff's arguments as to why the Company should appoint Abbott Mead Vickers...
SA/MARK/ADV/4/3/2
"Sainsbury's advertising brief" document
28 Jan 1985Document entitled "Sainsbury's advertising brief" written by M.I. Samuel [Advertising Manager]. Document covers the following areas: Sainsbury's role of advertising to Sainsbury's; target market;...
SA/MARK/ADV/4/3/1
First contact report by Saatchi & Saatchi Garland-Compton Ltd relating to advertising
1 Jun 1977First contact report from Saatchi & Saatchi Garland-Compton Ltd. who took over (as advertising agents to Sainsbury's) from OBM. Meeting was held at Stamford House and clients present were Mr J....
SA/MARK/ADV/4/2/1