Merchandising guide page 1: image of canned and packet soups display
[c. 1980s]This image was originally the first item on page one of a merchandising guide.
SA/BRA/4/2/1/2
Merchandising guide page 3: image of tinned fruit and soup display
[c. 1980s]This image was originally the first item on page three of a merchandising guide.
SA/BRA/4/2/1/6
"Sainsbury's October Meal of the Month" proof of 'Family Circle' magazine insert
[Oct 1969]Proof of insert included in 'Family Circle' October 1969 issue. Includes recipes for: Harvest Platter; Savoury Spaghetti Rings; Apple and Blackberry Tart. Reverse is titled "In Store for You at...
SA/CPUB/FC/2/16
"Sainsbury's October Meal of the Month" proof of 'Family Circle' magazine insert
[Oct 1972]Proof of insert included in 'Family Circle' October 1972 issue. Includes recipes for: Tripe Casserole; Broken Hearts; Kidney Carnival; Lelant Loaf. Reverse is titled "in store for you at Sainsbury's"...
SA/CPUB/FC/2/50
"See how much you save at Sainsbury's" newspaper advertisement, 1968
22 Oct 1968Black and white newspaper advertisement from the Daily Mirror featuring the copy "See how much you save at Sainsbury's" and the slogan "Sainsbury's. Where good food costs less". "This week's...
SA/MARK/ADV/1/1/2/1/5
"Sainsbury's. For today's SuperShopper: You." newspaper advertisement, 1976
5 Oct 1976Newspaper advertisement from The Daily Express featuring the slogan "Sainsbury's. For today's SuperShopper: You." and a list of 'SuperSaves for SuperShoppers' available for that week on products such...
SA/MARK/ADV/1/1/2/5/1/5
'Sainsbury's Super-Save Offers the week's best value - anywhere! advert proof, 1965
19-23 Nov 1965'Sainsbury's Super-Save Offers the week's best value - anywhere! advert proof, 1965 with slogan 'Good Food Costs Less at Sainsbury's'. Includes prices for 'Australian Sultanas or Greek Currants',...
SA/MARK/ADV/1/1/2/5/1/1/4
'Sainsbury's Super-Save Offers the week's best value - anywhere! advert proof, 10 and 14 Sep 1965
Sep 1965'Sainsbury's Super-Save Offers the week's best value - anywhere! advert proof, 1965 with slogan 'Good Food Costs Less at Sainsbury's'. Includes prices for 'Sainsbury's Home-style Fruit Cake',...
SA/MARK/ADV/1/1/2/5/1/1/18
"New at Sainsbury's" booklet
1992Booklet introducing customers to the latest new products available at Sainsbury's. Booklet was available to customers at no charge as part of the "Good food costs less at Sainsbury's" advertising...
SA/MARK/ADV/3/1/2/3/2
"New! at Sainsbury's" booklet
1994Booklet introducing customers to the latest new products available at Sainsbury's. Features money off coupons and an advertisement for Sainsbury's Group Gift Vouchers. Booklet was available to...
SA/MARK/ADV/3/1/2/3/4
'Sainsbury's New products and our delicious new product recipes" booklet
1995Booklet promoting new products introduced to Sainsbury's stores during spring 1995. The booklet features two recipes (Tagliatelle with Chambelle and Dijonnaise; Maple and Ginger Creams) which use two...
SA/MARK/ADV/3/1/2/3/5
"Sainsbury's Condensed Soups" leaflet
[1990s]Leaflet promoting Sainsbury's new range of condensed soups (Cream of Tomato, Cream of Chicken, and Cream of Mushroom); features 3 recipes and colour photographs. The recipes are: Souper Souffles;...
SA/MARK/ADV/3/2/1/4/2/3/1
Sainsbury's Tomato soup packaging image
1970Includes design of packaging for Sainsbury's tomato soup.
SA/PKC/PRO/1/12/1/30
Sainsbury's Scotch broth packaging design
1970sIncludes mock up of packaging for Sainsbury's scotch broth.
SA/PKC/PRO/1/12/1/38
Chicken and leek soup, oxtail soup, thick vegetable and beef soup, spring vegetable soup, minestrone soup, chicken soup, thick vegetable soup, onion soup packaging design
1970sIncludes designs of packaging for chicken and leek soup, oxtail soup, thick vegetable and beef soup, spring vegetable soup, minestrone soup, chicken soup, thick vegetable soup, onion soup.
SA/PKC/PRO/1/12/1/39
Sainsbury's Lobster Soup label
1972Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 11/12/72[?]. "Note:- Red background should be deeper next print." written below
SA/PKC/PRO/1/12/2/1/1/1
Sainsbury's Lobster Soup label
1978One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 6/11/78
SA/PKC/PRO/1/12/2/1/1/2
Sainsbury's Condensed Scotch Broth label
1971SA/PKC/PRO/1/12/2/1/2
Sainsbury's Minestrone Soup (10 oz 283 g) label
1978One copy stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 20/9/78. "Ex Spowarts[?], No Order Number" written alongside
SA/PKC/PRO/1/12/2/1/3/6
Sainsbury's Celery Soup (15 oz 425 g) label
1978SA/PKC/PRO/1/12/2/1/4/1