Design brief (1981-1982) with attached printed label (c. 1972), and mock-up (c. 1972)

Both copies stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 8/6/81

Another copy stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 15/1/75. "1st proof"...

Another copy labelled on back "First Proof, Not App., Too minty"

Stamped on back "Proof, Please correct and return, 4 Oct 1965, Jas. Broadley Ltd., Printers: Accrington"

One copy stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 29/8/76

One copy labelled on back "Gold should be stronger, to cover overdraw. 9/3/72 KB [Keith Brackenborough]"

Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 20/10/80

One copy labelled on back "Approved out-turn, 1st production, 29/12[?]/72 KB [Keith Brackenborough]". Other copies stamped by Publicity Dept. and...

Both copies stamped on back "Proof 15 Sep 1972, Jas. Broadley Ltd., For Printing/Colour, Material/Size." and by Publicity Dept., signed as approved by...

Another copy labelled on back "Green too light"

Stamped on back by Design Studio Progressing and Services Dept., signed as approved by [signature illegible] and dated 6/5/75

Unacceptable areas in printing have been circled