The original packaging is inscribed "one of this season's new designs of Sainsbury's cool bags - mini barrel coolbag, ideal for children. £4.95"

The picture is included in 'JS Journal' June 1992. 'JS Journal' states "With the Summer months approaching, and the temperatures rising, JS...

Also includes cool bag, vacuum flasks, cutlery, plates, cups and candles

Image showing: a cool bag; Sainsbury's Picnic Flask Tumbler; Sainsbury's Picnic Flask & Mug; a picnic set; Sainsbury's Picnic Beaker with Lid;...

Product brief (used to brief the Design Studio about the product and the information required on the label so they could design the packaging for this...

The original packaging is inscribed "one of this season's new designs of Sainsbury's cool bags - mini barrel coolbag, ideal for children. £4.95"

The original packaging is inscribed "one of this season's new designs of Sainsbury's cool bags - mini barrel coolbag, ideal for children. £4.95"

Image showing: cool bag; short drink tumblers; Thermos vacuum flasks; Sainsbury's 12 Piece Cutlery Set (Sainsbury's Picnicware range); and Sainsbury's...

Image showing: a cool bag; Sainsbury's Picnic Flask & Mug; (plastic or paper?) cups; Sainsbury's Picnic 20 Paper Plates; Sainsbury's Picnic Salad...

Graphs and guidelines printed on base show how this cool bag could keep frozen and chilled food at the required temperature for up to three hours.

Brochure promoting Sainsbury's summer food lines and non-food products. Brochure was available to customers at no charge as part of the "Sainsbury's...

Brochure promoting summer food and drink lines. Includes prices, recipe ideas, colour photographs, an offer from British Airways Holidays of £150...