Standing instructions: Dairy, cheese and grocery
1964-1970Includes: instructions for dairy, cheese and grocery departments regarding storage; preparation; display; use of machinery; packaging and shelf life. Indexed at front.
SA/BRA/3/1/1/5/1/4

Standing instructions: Dairy, cheese, grocery, frozen food and non-foods
1964-1970Includes: instructions for dairy, grocery, frozen and non-foods departments regarding storage; preparation; display; use of machinery; packaging and shelf life. Indexed.
SA/BRA/3/1/1/5/1/5

Information about Sainsbury's labelling and packaging
[c. 1974]Includes information about Sainsbury's packaging, unit pricing, sell by date, weight and price ticketing, shelf ticketing, fresh meat department labelling and general information, with numerous...
SA/BRA/3/1/1/6

Snack-a-Jacks information sheet
[2001]Information sheet introducing staff to new Quaker Snack a Jacks. Includes nutritional information and market information for the rice cake and crispbread sector.
SA/BRA/3/1/6/3
"J Sainsbury / Window Diagrams" window display manual
[c. 1950s-1960s]Shows layouts of ideal window displays from the side and from above.
SA/BRA/4/1/3/39

"Biscuit Order" forms for branches
9 Jul 1960Blank biscuit order forms for branches to fill in. Includes lists of biscuits stocked (own brand and branded), as well as crisps, crispbreads, mallows and crackers. Branded goods named include...
SA/BRA/4/2/47

"Our delicious Ploughman's lunches now include New Ryvita Multi-grain Crispbread as one alternative to french bread" barker card (shelf edge label)
[1990s]Advertises Coffee Shop and Restaurant.
SA/BRA/5/6/4/4

"Continental Delicacies from Sainsbury's" (Edgware) leaflet
Mar 1962Leaflet promoting continental sausages, continental cheeses, and continental grocery products at the 208 Station Road, Edgware branch. The leaflet has a similar design to SA/MARK/ADV/3/3/1/49 but some...
SA/DES/39/26

"Continental Delicacies from Sainsbury's" leaflet
Mar 1962Leaflet promoting continental sausages, continental cheeses, and continental grocery products at the 208 Station Road, Edgware branch. The leaflet has a similar design to SA/MARK/ADV/3/3/1/49 but some...
SA/DES/39/91

"Sainsbury's Discount '80." advertisement proof
1980SA/MARK/ADV/1/1/1/1/2/5/34

"The best of British from Sainsbury's..." advertisement proof
[1981]SA/MARK/ADV/1/1/1/1/2/5/44

"Sainsbury's Discount '81." advertisement proof
[1981]SA/MARK/ADV/1/1/1/1/2/5/47

"Sainsbury's Discount '81." advertisement proof
[1981]SA/MARK/ADV/1/1/1/1/2/5/49

"You get honest-to-goodness value at Sainsbury's" newspaper advertisement proof
1 May 1964Final proof of advertisement by Mather & Crowther to be published in the Evening Standard on 5 May 1964.
SA/MARK/ADV/1/1/1/1/2/6/136

"Wake up to Sainsbury's breakfast prices." newspaper advertisement proof
Oct [1987]Breakfast goods advertisement featuring cereals, juice, milk and yogurt published in the Sun, Mail, Telegraph, and Times.
SA/MARK/ADV/1/1/2/1/28/3

"New: Sainsbury's Wholemeal Krispwheat, 21p" barker card (shelf edge label)
[1970s-1980s]Barker card for Sainsbury's Wholemeal Krispwheat - "a light and tasty crispbread".
SA/MARK/ADV/2/1/3/19

"French Week at Sainsbury's: BN French Toasts, 14p" barker card (shelf edge label)
[Jun 1976]Includes "French Week at Sainsbury's" slogan and logo of Food From France (see 'JS Journal' Jul 1976, p.5 for more details on the French Week promotion, which ran from 22-26 June 1976)
SA/MARK/ADV/2/1/9/6

"How Sainsbury's stamp their brand on Britain's Sunday joint" leaflet
1981Leaflet entitled "How Sainsbury's stamp their brand on Britain's Sunday joint." which features an image of farmer's hand, a cattle rope and a Royal Show rosette on the front cover; opens up into 2 A4...
SA/MARK/ADV/3/2/1/15/1/2/8

Sainsbury's Rye Crispbread packaging design material
[c. 1976]Design concept and mock-up.
SA/PKC/PRO/1/1/1/6

Sainsbury's Starch Reduced Rye Crispbread, Sainsbury's Rye Crispbread and Sainsbury's Wheat Crispbread packaging design material
[1960s-1980]Design brief, job bag cover, amended older packaging, copy of older packaging, mock-up, black and white artwork and out-turn sample[?].
SA/PKC/PRO/1/2/1/10
