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The reverse is inscribed "Rejected proof - Pudding too yellow, background colour not correct, re-proofs required"
Stamped on back by Sainsbury's Design Studio, signed as approved by K. Brackenborough and dated 17/11/78
Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 3/12/74[?]
Labelled "Approved out-turn, KB [Keith Brackenborough] 27/9/71"
Includes label with sell by date.
Stamped on back "PROOF, W.T. No. 04089, PASSED TO RUN FOR COPY & COLOUR, Signature [blank], Date 1967"