Image of "Ration Card Issued to All Registered Customer of J.Sainsbury's"
c. 1914SA/WAR/1/4/6
"Free Trade" advertisement, c. 1914
c. 1914SA/WAR/1/4/5
Butter patting still from Pathe news reel
c. 1914SA/WAR/1/4/4
Butter patting still from Pathe news reel
c. 1914SA/WAR/1/4/3
"Important Notice" relating to wartime food availability, c. 1914
c. 1914SA/WAR/1/4/2
Photograph of staff outside a Sainsbury’s store
c. 1914SA/WAR/1/4/1
Images relating to operation of business through the war
1914-1918Black and white images. Mainly stills of Pathe news reel of women performing jobs usually associated with men.
SA/WAR/1/4
'Roll of honour' presentation document
1 May 1915Presentation document thanking J.J., J.B., Arthur and Alfred Sainsbury for the support given to the families of men on National Service.
SA/WAR/1/3
Notice warning against hoarding or panic buying
Aug 1914Notice advising customers that Sainsbury's will only sell customers regular quantities of groceries to prevent hoarding and shortages. See 'The Best Butter in the World' pp.62-63.
SA/WAR/1/2
"Government Butter Card. J Sainsbury's Provision Stores", c. 1918
c. 1918Rationing card for butter issued to the Chaplin family. The card promotes Crelos Margarine on the back "Sainsbury's Crelos Margarine Is the Only Genuine Substitute for Butter".
SA/WAR/1/1/14
Letter 're Exemption under Lord Derby's Scheme'
31 Dec 1915Letter from Stamford House office to branch managers informing that 'the Provision trade' has been added to the lists of 'Reserved Occupations', and that shop managers will accordingly be exempt from...
SA/WAR/1/1/13
Letter regarding promotion of Crelos margarine
22 Feb 1915Letter from Blackfriars to branch managers regarding Crelos margarine promotion and advertising. The letter suggests that branches should create an attractive window display, as well as a display...
SA/WAR/1/1/12
Letter regarding notice periods for staff joining the Colours
5 Sep 1914Letter from Stamford House ('Branch Management Department') office informing branch managers that they must ensure that staff work a notice period before joining the Colours. One branch is reported to...
SA/WAR/1/1/11
Letter regarding re-employment of men returning from war
2 Sep 1914Letter from Stamford House ('Branch Management Department') asking branch managers to assure their male staff that their jobs will remain open for them until they return for war. The letter also...
SA/WAR/1/1/10
Memo to to branch managers regarding mobilisation, commandeering of transport, supplies, credits, coupons and early closing
6 Aug 1914Letter from Blackfriars to branch managers offering advice should the Military Authorities commandeer the branches delivery vehicles and horses. The letter also mentions: postponement of staff...
SA/WAR/1/1/9
Saleswoman application acceptance and duties letter
1914Letter to applicant for the position of Saleswoman at Sainsbury's, outlining the duties of the role.
SA/WAR/1/1/8
Letter to Mr. Curtis regarding exemption from army
28 Oct 1915Letter signed JB Sainsbury (Stamford House, Blackfriars) to Mr. Curtis, manager of the East Finchley branch. The letter asks Mr. Curtis to take advantage of Lord Derby's scheme and to claim...
SA/WAR/1/1/7
'Ministry of Food Rationing Order, 1918- Instructions for the use of the New Ration Card'
1918Copy of 'Ministry of Food Rationing Order, 1918- Instructions for the use of the New Ration Card. (N.86)'.
SA/WAR/1/1/5
Memo to branch managers 'H.R.H. The Prince of Wales' National Relief Fund'
18 Aug 1914Memo from Stamford House to branch managers entitled 'H.R.H. The Prince of Wales' National Relief Fund', requesting branch managers to install a collecting box to help collect 50,000 shillings to...
SA/WAR/1/1/4
Letter to branch managers warning against food hoarding
31 Jul 1914Letter from Stamford House office to branch managers warning that shopkeepers and restaurant owners may attempt to buy food in large quantities, and that 'legitimate retail customers' should be...
SA/WAR/1/1/3