"Sainsbury's New Fish Department Opens next Tuesday in Broad Weir/Bristol" flyer
[1960s]Flyer promoting the new fish department including ready-fried portions of haddock, cod and skate.
SA/DES/39/47

"Sainsbury's New Fish Department Opens next Tuesday in 24/26 Trinity Street, Coventry" flyer
[c. 1964]Flyer promoting the new fish department.
SA/DES/39/51

"Sainsbury's New Fish Department Now Open" flyer
[1960s]SA/DES/39/209

"Sainsbury's Fish Department" (Reading) flyer
[1963-1970s]Flyer promoting the fish department at 52/55 Friar Street, Reading branch and "free polythene bag with every purchase of fish".
SA/DES/39/330

"Fresh fish from Sainsbury's. (Can you spot the bait?)" advertisement proof
[c. 1991]Colour advertisement promoting Sainsbury's range of chilled fish. The advertisement also refers to a series of free leaflets available at stores.
SA/MARK/ADV/1/1/1/1/2/19/89

"Now: Mac Fish - Fresh Fish at Sainsbury's Lewisham Self-Service" newspaper advertisement proof
15 Nov 1957Advertising fresh fish at Lewisham self-service store, 132/6 Lewisham High Street ("Mac Fish" was a brand of fish retailer and wholesaler Mac Fisheries). Published in The Lewisham Borough News...
SA/MARK/ADV/1/1/1/1/5/1/219

"autumn at Sainsbury's" booklet
Sep 2002Booklet (52 page illustrated A4 size) promoting various products available at Sainsbury's during autumn 2002 including recipe ideas. The booklet also promotes Sainsbury's to You online shopping...
SA/MARK/ADV/3/1/4/2/3/20

"A Sainsbury's Guide: Looking at Fish, Afresh" leaflet
[1980s]Promotes fresh fish, Sainsbury's counter-service stores; features product information, recipes (Cod Veronique; Mackerel Pâté; Trout with Herbs; Russian Fish Pie; Salmon Hollandaise; Lemon Fish...
SA/MARK/ADV/3/2/1/14/1/2/1

"Sainsbury's Easy Guide to Cooking with Fish" leaflet
[1990s]Includes recipe for Creamy Seafood Pasta. Includes the logo of Seafish (also known as the Sea Fish Industry Authority) and "Sainsbury's. Where good food costs less" slogan
SA/MARK/ADV/3/2/1/14/1/3/5

"an easy guide to cooking fish" flyer
[c. 2000]Includes "Sainsbury's, making life taste better" slogan
SA/MARK/ADV/3/2/1/14/1/3/7

"An easy guide to cooking fish" flyer
[Nov 1994]Leaflet with cooking times for whole fish, fillets and steaks of fish. Includes "Healthy Balance" logo and the logo of Seafish (also known as the Sea Fish Industry Authority).
SA/MARK/ADV/3/2/1/14/1/3/6/2

"Feasts with fish: fresh cod" leaflet
[c. 1994]Includes recipes for: Seafood Pie; Oriental Cod. Includes the logo of Seafish (also known as the Sea Fish Industry Authority).
SA/MARK/ADV/3/2/1/14/2/3/4

"over 600 special offers every week" leaflet
7-20 Aug 2002Leaflet promoting products on special offer featuring the copy 'over 600 special offers every week instore now' and "school's sorted at Sainsbury's"; Leaflet features an advertisement for...
SA/MARK/ADV/3/3/7/28

Sainsbury's Smoked Cod Fillets labels
1960sSA/PKC/PRO/1/16/2/3

Sainsbury's Cod Fillets labels
[1960s]SA/PKC/PRO/1/16/2/16/1

Sainsbury's Cod Fillets labels
[c. 1967]SA/PKC/PRO/1/16/2/16/2

Sainsbury's Fried Cod labels
[1960s]SA/PKC/PRO/1/16/2/19/1

Sainsbury's Fried Cod labels
1967SA/PKC/PRO/1/16/2/19/2

Image of Sainsbury's Smoked Cod Fillets
[1970s]SA/PKC/PRO/1/16/3/9
