Proofs of newspaper advertisements, 1964-68
1964-1968Contains final proofs of advertisements for press release and some newspaper cuttings. Themes include: the cleanliness and freshness of stores, new self-service branches, an Australian food...
SA/MARK/ADV/1/1/1/1/2/8
Proofs of newspaper advertisements, Nov 1979-Mar 1984
Nov 1979-Mar 1984Contains final proofs and photocopies of advertisements for press release. Themes include: Campaign slogan 'Good food costs less at Sainsbury's' promotions for specific products such as potatoes,...
SA/MARK/ADV/1/1/2/1/14
Proofs of newspaper advertisements, 1989
1989Contains final proofs of advertisements for national press release. Themes include: specific promotions such as Sainsbury's Classic Italian Sauces, 'Greencare' range of household cleaners,...
SA/MARK/ADV/1/1/2/1/29
"Sainsbury's Exotic Fruit" leaflet and covering memorandum
[1990]SA/MARK/ADV/3/2/1/16/1/3/6
"Fresh food, fresh ideas" promotional postcards
[1997]Promotional postcards featuring the slogan "Sainsbury's, Fresh food, fresh ideas". Each postcard includes a colourful photograph, an adjective beginning with the letter "f", and text to promote a...
SA/MARK/ADV/3/2/1/16/1/3/12
"Cook and keep" recipe cards
[c. 1998-c. 1999]"Cook and keep" promotional recipe cards available to customers at no charge as part of the "Sainsbury's Fresh food, Fresh Ideas" advertising campaign. Apart from SA/MARK/ADV/3/4/5/1/1-2, all cards...
SA/MARK/ADV/3/4/5/1
"Cook and keep" recipe cards
[1999-2000]"Cook and keep" promotional recipe cards available to customers at no charge as part of the "Sainsbury's Making Life Taste Better" advertising campaign. All recipe cards feature a picture of...
SA/MARK/ADV/3/4/6/1
"Fresh from Sainsbury's" plastic bags
[c. 1960s]May have been used to carry fresh fruit or vegetables
SA/PKC/PAC/6/3/1/1
Press releases, 1993
Jan-Dec 199329 Dec 1993 Sainsbury's new wines from the South of France Bring a Ray of Sunshine to Midwinter (includes prices) 25 Nov 1993 Some Festive Fun With Jane Asher Cakes at Sainsbury's (new Christmas...
SA/PR/2/1/28
Press releases, 2011
201131 December 2011 Shoppers across Britain will continue to reap rewards of Sainsbury’s Brand Match 24 December 2011 Sainsbury’s £90 million January Sale 21 December 2011 Top of the pops 20...
SA/PR/2/1/46
Photograph of manager examining apples in store
[c. 1990s]The photograph shows roller ticketing on the shelves.
SA/BR/5/IMA/3/1
Photograph of fruit display in a Sainsbury's supermarket, 1979
1979Features Discount '79 posters on display in background.
SA/BR/5/IMA/3/2
Photograph of fruit display in a Sainsbury's supermarket with customers picking fruit, 1970s
1970sScanned image has been cropped - original image covers larger area.
SA/BR/5/IMA/3/3
Store signage
[c. 1950s-1990s]Consists of interior store signage giving customers information relating to butter shortages, late night shopping hours, self selection fruit and vegetables and non smoking policy. Also includes a...
SA/BR/6/6
Background notes on the produce department
Oct 1962Foolscap, 7 page typed booklet providing guidance on the fresh fruit and vegetable market. Includes producing and handling information regarding root vegetables (potatoes, carrots and onions), leafy...
SA/BRA/4/1/3/10
"Go Bananas!" staff notice
[c. 1980s-1990s]Gives instructions on the ordering, display and rotation of bananas.
SA/BRA/4/1/3/43
"Banana Colour Chart Guide: Direct deliveries"
[c. 1990s]Chart showing images of bananas at various stages of ripeness. Designed to demonstrate to staff at what stage products can be sold.
SA/BRA/4/1/3/44
Merchandising guide page 44: image of fresh fruit and vegetables display
[c. 1980s]There are customers included in the image, which was originally on the first image on the forty-fourth page of a merchandising guide.
SA/BRA/4/2/1/64
Merchandising guide page 44: image of fresh fruit and vegetables display
[c. 1980s]There are customers included in the image, which was originally the second image on the forty-fourth page of a merchandising guide.
SA/BRA/4/2/1/65
Merchandising guide page 45: image of fresh fruit and vegetables display
[c. 1980s]There are some members of staff included in the image, which was originally on the first image on the forty-fifth page of a merchandising guide.
SA/BRA/4/2/1/66