An image of this label was included in 'JS Journal' July 1993, p.6, after a fish assistant in the Perton branch sent it in to question the...

"Family choice" recipe card from the "Cook and keep" series for Smoked Haddock and Carbonara Pie.

Black and white artwork for Sainsbury's Huss Rock Salmon in Golden Breadcrumbs and Sainsbury's Haddock in Golden Breadcrumbs.

Colour advertisement promoting Sainsbury's range of chilled fish. The advertisement also refers to a series of free leaflets available at stores.

Includes "Sainsbury's, making life taste better" slogan

Includes "Sainsbury's, Where good food costs less" slogan

"make it! family: easy midweek meal" recipe card. The card also promotes Sainsbury's extra-trimmed smoked haddock fillets.

Advertising fresh fish at Lewisham self-service store, 132/6 Lewisham High Street ("Mac Fish" was a brand of fish retailer and wholesaler Mac...

Leaflet with cooking times for whole fish, fillets and steaks of fish. Includes "Healthy Balance" logo and the logo of Seafish (also known as the Sea...

Flyer promoting the new fish department.