Published in the Telegraph and the Sun. The Sun version is very slightly different from the Telegraph version - the images are cropped slightly more...

Advertisement illustrating twenty items that are at a discounted price. Published in the Daily Mirror, week commencing 26 July 1982.

Advertisement proof with slogan 'Good food costs less at Sainsbury's'. Includes prices for 'Sainsbury's Pork Sausages', 'Sainsbury's Tomato Ketchup',...

Full colour magazine or newspaper advertisement proof. Includes "Good food costs less at Sainsbury's" slogan. Promotes price reductions on frozen...

Newspaper advertisement showing sixteen items and their prices.

Newspaper advertisement showing sixteen items and their prices.

Multi-product (sausages, drinks, frozen food, canned salmon and fresh meat) advertisement. Published in the Sun, Mail, Telegraph, and Times.

Includes Discount '78 logo

Includes Discount '78 logo

Brochure promoting summer food and drink lines. Includes prices, recipe ideas, colour photographs, an offer from British Airways Holidays of £150...

Leaflet with price cuts and offers for customers celebrating Ramadan. The leaflet has the title "Ramadan Mubarak: Latest deals from Sainsbury's" with...

Includes "Everyone's favourite ingredient" slogan. The booklet promotes various frozen foods (own-brand and other brands) including frozen fish,...

Leaflet promoting products on special offer featuring the copy 'over 600 special offers every week instore now' and "school's sorted at Sainsbury's";...

Leaflet promoting special offers on various products. Features "Sainsbury's Ways to save" symbol. Includes information about "You Buy U Give"...