Sainsbury's Schoolbags "Re-use your carrier bags to help your school collect for free school equipment" barker card
[1995]Shelf edge advertisement (barker card).
SA/CR/EDU/4/1/6
Special offer posters
1990sThree banner-style posters in cream with red sash design, with bar code in corner. 1. 'Sainsbury's value' 2. 'Special offer' 3. 'Special purchase'
SA/MARK/ADV/2/4/6/1
"Strawberry" shelf edge labels
[1980s]Yellow plasticated shelf edge label reading "strawberry". (Likely for a strawberry flavoured product, such as yogurt, rather than fresh product). 70mm x 35mm. Includes reference codes 589/581/586 and...
SA/MARK/ADV/2/1/16/1
Non-food products
1960s-2000sSeries comprises point of sale advertising used in stores to promote non-food products.
SA/MARK/ADV/2/2
Notice regarding refrigeration failure
1990sCustomer information barker card reading 'Due to a major refridgeration failure we are unable to offer a full range of meat, fish and poultry form this cabinet. Please ask for assistance if a product...
SA/MARK/ADV/2/4/7/5
National advertising campaigns
1970s-1990sThis series comprises point of sale material tied in with Sainsbury's major advertising campaigns, including 'Good Food Costs Less' and 'Everyone's Favourite Ingredient'.
SA/MARK/ADV/2/3
Specific product type promotional material
[1910]-2014This series comprises customer promotional material, such as product guides, recipe leaflets and customer competitions and offers. Material has been divided into food and non-food products.
SA/MARK/ADV/3/2
Image of Kempshott, Basingstoke branch interior: Multibuys banner advertisement
Dec 1988SA/BRA/7/B/7/4/263
Everyone's Favourite Ingredient campaigns
1990sPoint of sale advertising material supporting Sainsbury's 'Everyone's Favourite Ingredient' campaign. Includes posters for display in store or in shop windows.
SA/MARK/ADV/2/3/2
Product themed promotions
1970s-2002This subseries includes point of sale advertising material for Sainsbury's product themed promotions. This includes the 'Helping you to a healthier lifestyle' campaign (c. 1999 - 2002) and point of...
SA/MARK/ADV/2/4/5
Price promotions
1970s-1990sPrice based promotional point of sale material not linked to any particular product or range. Price promotion point of sale linked to specific products can be found in the product structures in...
SA/MARK/ADV/2/4/6
Food products
1960s-2000sSeries comprises point of sale advertising used in stores to promote food products.
SA/MARK/ADV/2/1
"Sainsbury's. Everyone's favourite ingredient" poster
1990sBanner poster with "Sainsbury's. Everyone's favourite ingredient" in black font on cream background.
SA/MARK/ADV/2/3/2/1
Other instore promotions and notices
1980s-[c. 1999]This subseries comprises point of sale material from instore promotions.
SA/MARK/ADV/2/4/7
Price ticket "9½d"
[c. 1950s]Clear plastic pre-decimal price ticket with white writing.
SA/BRA/4/2/28/1
"Reduced Item" price reduction labels
[c. 1990s]"REDUCED ITEM" is written in the middle with "WAS'" and "NOW" at the either side.
SA/BRA/4/2/28/8
Guide book "A Guide for Management" for new "Fresh Food, Fresh Ideas" campaign
[1997]Pocket guide entitled "A Guide for Management" compiled by Instore Marketing in order to assist management when 'walking the store' following the launch of "Sainsbury's. Fresh food, fresh ideas"...
SA/BRA/3/1/6/1
Price label "£6"
[c. 1980s]Printed in blue on clear plastic.
SA/BRA/4/2/28/6
Pricing labels for use on shelf edges
[c. 1990s]Items show different prices from 85p to £1.29 written in black on orange squares with a white border.
SA/BRA/4/2/28/9