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Sainsbury's bread white sliced packaging with 'the bread you always buy fresh'. Prices between 10 pence and 1 shilling and 7 pence. Labelled 'Job...
Sainsbury's medium white sliced bread bags.
Sainsbury's thick white sliced bread bags.
Sainsbury's thin white sliced bread bags.
Sainsbury's farmhouse loaf bags. One is labelled 'approved out-turn 28/1/72'.
Sainsbury's tuesday fresh white sliced loaf packaging. Also includes 3 logo proofs dated '9-10-69'.
Sainsbury's soft loaf bags with 'white bread softcrust, tender crumb'. One has two labels showing approval in 1971 and quality control check in 1976.
Sainsbury's wheatmeal medium sliced bread bags.
Sainsbury's vitbe sliced wheatgerm bread bags.
Mock-up and black and white artwork.
Mock-ups and out-turn samples[?].
Design concepts and unidentified item, possibly a shelf-edge label.
Design concepts and out-turn sample[?].
Mock-ups of bags for bread "specially baked for Sainsbury's" and "baked from Hovis flour". One is for sliced and one for unsliced bread.
Includes slogan "the bread you always buy fresh".