Sainsbury's Long Sliced Loaf packaging design material
[1960s]Mock-up and black and white artwork.
SA/PKC/PRO/1/1/1/14
Sainsbury's Thin White Sliced Bread packaging design material
[1960s]Mock-ups and out-turn samples[?].
SA/PKC/PRO/1/1/1/15
Sainsbury's White Loaf Medium Sliced Bread packaging design material
[1960s-1970s]Design concepts and unidentified item, possibly a shelf-edge label.
SA/PKC/PRO/1/1/1/16
Sainsbury's Sandwich Loaf packaging out-turn samples[?]
[c. 1968]SA/PKC/PRO/1/1/1/17
Sainsbury's Wednesday Fresh White Sliced Loaf packaging design material
[1960s]Design concepts and out-turn sample[?].
SA/PKC/PRO/1/1/1/19
Sainsbury's Medium Sliced White Bread packaging mock-ups
[1970s]SA/PKC/PRO/1/1/1/21
Sainsbury's VitBe Sliced Wheatgerm Bread packaging mock-up
[1970s-1980s]SA/PKC/PRO/1/1/1/25
Hovis packaging mock-ups
[1970s-1980s]Mock-ups of bags for bread "specially baked for Sainsbury's" and "baked from Hovis flour". One is for sliced and one for unsliced bread.
SA/PKC/PRO/1/1/1/27
Sainsbury's Bread Thin White Sliced packaging
1968Includes slogan "the bread you always buy fresh".
SA/PKC/PRO/1/1/2/1/1/2
Sainsbury's White Loaf Medium Sliced standard bread packaging
[1970s]SA/PKC/PRO/1/1/2/1/1/3
Sainsbury's Medium White Long Sliced Loaf packaging
1970s-1980sSainsbury's medium white long sliced loaf bag.
SA/PKC/PRO/1/1/2/1/1/8
Sainsbury's Long White Medium Sliced bread packaging
1970s-1980sSA/PKC/PRO/1/1/2/1/1/9
Sainsbury's White Medium Sliced Loaf packaging
[1980s]SA/PKC/PRO/1/1/2/1/1/12
Sainsbury's Thick Sliced White Bread packaging
[1970s]SA/PKC/PRO/1/1/2/1/1/13
Sainsbury's Thin Sliced White Bread packaging
1977Labelled 'average out turn 23.5.77'. A piece of card has been inserted to make the lettering more legible.
SA/PKC/PRO/1/1/2/1/1/14
Sainsbury's Medium Sliced White Bread packaging
[1970s]SA/PKC/PRO/1/1/2/1/1/15
Sainsbury's White Toasting Loaf packaging
[1980s]Sainsbury's white toasting loaf bag with 'introductory offer 24p normal price from 5th May 26p'.
SA/PKC/PRO/1/1/2/1/1/16
Sainsbury's White Bread packaging
[1990s]Sainsbury's white bread bag with 'softer for longer and suitable for home freezing'. Includes "Healthy Balance" logo.
SA/PKC/PRO/1/1/2/1/1/17
Sainsbury's White Loaf Medium Sliced Bread packaging
[1970s]SA/PKC/PRO/1/1/2/1/1/18
Sainsbury's Sandwich Loaf packaging
[1960s]SA/PKC/PRO/1/1/2/1/1/19