BAFTA award
1992Black cast metal award in the shape of a mask with one cut-out eye. The reverse of the other eye features an atomic symbol The mask is mounted on an igneous rock stand with a metal plate attached to...
SA/AWA/43
British Television Advertising Awards Award 1984
1984Certificate from the British Television Advertising Awards to Sainsbury's, awarded silver for 'Animal Cunning' (television advert?) in the pet products category. Advertising agents: Saatchi and...
SA/AWA/178
Correspondence and publications relating to awards
1979-1996Contains: 5 books entitled 'Campaign Press Advertising Awards 1981, 1983, 1984, 1987, 1988'; 3 booklets entitled 'FMI-Woman's Day Advertising Merit Awards 1983, 1984, 1985'; 1 booklet entitled...
SA/AWA/IMA/3
"Sainsbury's Discount '78: A new price deal from Sainsbury's" leaflet
9 Jan 1978Information leaflet supplied to staff informing them of the new discounting campaign and giving information about the press and television advertising programme which would accompany the initiative. A...
SA/BRA/3/1/2/37
Chief Executive's store briefings 2008
2008Newsletters transmitting information from Chief Executive Justin King to staff. Series may be incomplete.
SA/BRA/3/1/2/39/3
"Take a fresh look at Sainsbury's" staff leaflet
[1997]"Take a fresh look at Sainsbury's" staff leaflet announcing the imminent launch of the "Fresh food, fresh ideas" advertising campaign, encouraging staff to commit themselves to the campaign and to put...
SA/BRA/3/1/6/2
Sainsbury's centenary (1969) advertising paperwork and lists of activities
1969Includes lists of centenary activities, two duplicates complied on 2 January 1969 and one on 6 February. The lists outline the type of activities taking place, the date they were due to commence, the...
SA/HIS/JS100/6/1
Market research reports
1993-1995Consists of six spiral bound booklets containing the results of research conducted on behalf of Sainsbury's. One report by Baughman Associates entitled 'Healthy Eating - Defining A Communications...
SA/MARK/1/5/1
"Your recipe for success" customer competition leaflet
1994Promotional competition leaflet inviting customers to create an original, nutritious recipe using no more than 10 different ingredients for entry in a nationwide competition being run as part of...
SA/MARK/ADV/3/1/6/1
"Gnocchi with four cheeses and chives" recipe card
[1997]Promotional recipe card using Sainsbury's ready meals and take-away foods, available to customers at no charge as part of the "Sainsbury's. Special food at everyday prices" advertising campaign....
SA/MARK/ADV/3/4/4/3
First contact report by Saatchi & Saatchi Garland-Compton Ltd relating to advertising
1 Jun 1977First contact report from Saatchi & Saatchi Garland-Compton Ltd. who took over (as advertising agents to Sainsbury's) from OBM. Meeting was held at Stamford House and clients present were Mr J....
SA/MARK/ADV/4/2/1
Press release announcing appointment of Abbott Mead Vickers/SMS Ltd.
7 May 1985Press release announcing the appointment of Abbott Mead Vickers/SMS Limited to handle the Company's mainstream television and newspaper advertising account (after a review of the creative content of...
SA/MARK/ADV/4/4/1
Newspaper article entitled "Saatchi loses Sainsbury"
7 May 1985Newspaper article from 'The London Standard' entitled "Saatchi loses Sainsbury". Extract: "The country's biggest grocery network has just dropped Saatchi & Saatchi, the country's biggest advertising...
SA/MARK/ADV/4/4/2
Advertising accounts, budgets and sales figures
1967-1993Sales figures for products featured in Everyone's Favourite Ingredient campaign, Apr - Jun 1993; Buying review for corporate TV campaign, 19 May - 22 Jun 1991; Mid campaign status report for...
SA/MARK/ADV/4/6/1
Summaries of expenditure on advertising
1975-1980Summaries of expenditure on television, press and other advertising 1978-80, and a table comparing the advertising costs related to turnover of Sainsbury's and other food retailing companies 1975-79. ...
SA/MARK/ADV/4/6/2
Proof/video/audio library catalogue
[1980s]-1998National Advertising Department's proof/video library catalogue. Indexed. Includes the following sections: quality colour press proof library; price press proof library (OTRC); corporate...
SA/MARK/ADV/4/11
Image from a Sainsbury's television commercial, 1958
1958SA/MARK/ADV/IMA/1/7/1
Photographs, slides and transparencies of advertisements for non-food products
1980s-1990sComprises photographs, slides and transparencies of advertisements for non-food products: petrol special offers and discount vouchers; flowers (including discount vouchers); cook books e.g....
SA/MARK/ADV/IMA/3/2/6
"New T.V Advertising to Boost Rising Market Share Further" press release, 08 Sep 1980
8 Sep 1980Press release announcing Sainsbury's new television advertising campaign to promote own label products. Ten commercials made by Saatchi & Saatchi will be shown [on ITV] in the London, Southern,...
SA/PR/2/1/15/53
1982/3 results press release 24 May 1983
24 May 1983Press release including audited consolidated results to 26 Mar 1983, including notice of AGM, notice that there will be a television advert of the results duing the ITV News. "Sainsbury's believe that...
SA/PR/2/1/18/22