Branch Letters (Branch Management Department memoranda)
1924-1925Memoranda (from Branch Management department at Blackfriars (head office) with instructions regarding product availability; pricing; display; advertising etc. Most of the branch letters dated 1924-6...
SA/BRA/3/1/2/46/1
Image of Bournemouth (146/8 Old Christchurch Road) branch exterior
8 Jul 1954Photograph showing new shop front. Features "Sainsbury's Crelos Margarine Tastes Specially Good" posters in the window. Photograph by Harry Taylor, Bournemouth.
SA/BRA/7/B/31/1/6
Image of Crelos margarine window display [at 193 Rushey Green, Catford] branch
[1900s-1930s]The display features the text "Our Famous "Crelos"". Trays of eggs can also be seen, displayed outside the shop.
SA/BRA/7/C/8/2/3
Image of 40-41 High Street, Colchester branch exterior with staff
[1905-1930s]Photograph showing the exterior of the branch, with two members of staff outside and one looking through the window. Meat is hung up on display outside the store. A promotional display (for Crelos...
SA/BRA/7/C/31/1/2
Image of 40-41 High Street, Colchester branch: Crelos margarine window display
[c. 1926-1929]Photograph of a window display promoting Sainsbury's Crelos Margarine. A large banner states "Buy Sainsbury's "Crelos" The Wonder Margarine". One of a pair of window displays (see also...
SA/BRA/7/C/31/1/3
Image of 40-41 High Street, Colchester branch: Crelos margarine window display
[c. 1926-1929]Photograph of a window display promoting Sainsbury's Crelos Margarine. A large banner states "Buy Sainsbury's "Crelos" The Wonder Margarine". The display includes 'margarine roses' (margarine shaped...
SA/BRA/7/C/31/1/4
Image of the exterior of 162 The Broadway, Cricklewood branch, during construction
[1950s]A Crelos advertisement covers the shop front of the branch prior to opening
SA/BRA/7/C/38/1/4
Image of 160 The Broadway, Cricklewood branch staff member[?] wearing Crelos Margarine-themed costume
16 Jan 1900Postcard labelled on back "Jan[uar]y 16 00[?], Cricklewood, 1st Prize, Fancy Dress Dance." A similar caption has been written on the front.
SA/BRA/7/C/38/1/11
Image of six female shop assistants promoting Crelos margarine at 9/11 London Road, Croydon store
[1915]Postcard showing six women employees promoting Crelos Margarine in the window of the Sainsbury's branch at 9/11 London Road, Croydon. The shop assistants are holding a banner "Buy Crelos Margarine and...
SA/BRA/7/C/41/1/2
Image of 9/11 London Road, Croydon branch exterior
1906Photograph of shop. Features "Daily Arrivals of Pure Butter" sign above window, "J. Sainsbury High Class Provisions" lettering in window, employee at door, a window display of Crelos margarine and...
SA/BRA/7/C/41/1/4
Image of employee working at West Croydon (9/11 London Road?) branch
1920The photograph shows John Frederick Tarrent (1890-1977) working in West Croydon branch (this probably refers to 9/11 London Road branch, as this was opposite West Croydon railway station). Displays...
SA/BRA/7/C/41/1/5
Image of staff behind counter at 9/11 London Road, Croydon branch
1930The photograph shows staff behind the counter, at 'The Dairy', 9/11 London Road, Croydon. Butter, margarine (Crelos, Laibon and Laibon Fresh Roll), marmalade, salmon, jams, cocoa, coffee, and tea can...
SA/BRA/7/C/41/1/6
Image of display of Crelos Margarine in 9/11 London Road, Croydon branch[?]
[c. 28 Feb 1922]Labelled on back (presumably by a former archivist) "Croydon 1922. Window display celebrating wedding of Princess Mary & Viscount Harry Lascelles (later Earl of Harewood) Feb. 28th 1922. Letters H and...
SA/BRA/7/C/41/1/42
Image of unidentified branch with staff
[1900s-1930s]Photograph of an unidentified branch with staff. The print has been labelled as Croydon North End, but this appears to be incorrect - the building at 134 North End is different from this one. It could...
SA/BRA/7/C/41/10/1
Image of Crelos Margarine, Pure Butter, tea and eggs window display (in Ealing?)
[1907-1930s]Postcard of a window display of various Sainsbury's products, possibly in one of the Ealing branches (the photograph is by an Ealing company). Includes an advertisement for Crelos Margarine...
SA/BRA/7/E/1/7/1
Image of 82 High Road, East Finchley branch: Crelos Margarine window display
[c. 1920]Photograph (printed on a postcard), showing a window display promoting Crelos Margarine (Sainsbury's own brand margarine) outside Sainsbury's East Finchley branch.
SA/BRA/7/F/6/3/2
Image of 82 High Road, East Finchley branch: Crelos Margarine window display
[c. 1920]Photograph (printed on a postcard), showing a window display promoting Crelos Margarine (Sainsbury's own brand margarine) outside Sainsbury's East Finchley branch.
SA/BRA/7/F/6/3/3
Image of staff outside 17 Woodgrange Road, Forest Gate branch
2 Jun 1954A poster promoting Sainsbury's Crelos Margarine "Tastes Specially Good" can be seen in the window. A small part of Boots chemists store and an electrical store can also be seen.
SA/BRA/7/F/8/2/1
Image of the interior of 6/8 London Road, Forest Hill branch
c. 1900s-1910sPhotograph taken by [W] Atkinson. Various products are on display (as part of a Christmas display) including turkeys, tea, Crelos Margarine, York hams, and pork pies.
SA/BRA/7/F/9/1/4
Image of display of Crelos Margarine in window of 16/20 Seven Sisters Road, Holloway branch
c. 1914Copy of print. It is unclear if this image shows 16/20 Seven Sisters Road, Holloway branch but SA/BRA/7/H/29/1/1 shows the same sign reading "J. Sainsbury, and at Brondesbury" in the window
SA/BRA/7/H/29/1/4