Image of Crelos margarine window display [at 193 Rushey Green, Catford] branch
[1900s-1930s]The display features the text "Our Famous "Crelos"". Trays of eggs can also be seen, displayed outside the shop.
SA/BRA/7/C/8/2/3
Image of 160 The Broadway, Cricklewood branch staff member[?] wearing Crelos Margarine-themed costume
16 Jan 1900Postcard labelled on back "Jan[uar]y 16 00[?], Cricklewood, 1st Prize, Fancy Dress Dance." A similar caption has been written on the front.
SA/BRA/7/C/38/1/11
Image of unidentified branch with staff
[1900s-1930s]Photograph of an unidentified branch with staff. The print has been labelled as Croydon North End, but this appears to be incorrect - the building at 134 North End is different from this one. It could...
SA/BRA/7/C/41/10/1
Image of the interior of 6/8 London Road, Forest Hill branch
c. 1900s-1910sPhotograph taken by [W] Atkinson. Various products are on display (as part of a Christmas display) including turkeys, tea, Crelos Margarine, York hams, and pork pies.
SA/BRA/7/F/9/1/4
Image of 14 Cranbrook Road, Ilford branch exterior
[1900s-1930s]Photograph of branch exterior. Displays of (game?) and eggs are outside the shop. There is a window display of butter and Crelos Margarine. An advertising poster for Crelos Margarine in a frame is...
SA/BRA/7/I/1/3/5
Image of staff outside 757 Romford Road, Manor Park branch
[c. 1901]Includes staff standing outside the shop, and displays outside the shop and in the window of eggs, game and poultry. There are posters promoting 'Cre-Mos' margarine (Sainsbury's own-brand margarine,...
SA/BRA/7/M/4/1
Image of staff outside 86/87 Chalton Street, Somers Town branch
1904Image shows eggs on display in crates full of straw, egg bags, advertisement for Cre-Mos ("Butter Substitute", later renamed Crelos margarine) and joints of meat hanging outside the branch. The image...
SA/BRA/7/S/14/1/1
Image of staff outside 86/87 Chalton Street, Somers Town branch
[1904]Image shows eggs on display in crates full of straw, egg bags, advertisement for Cre-Mos ("Butter Substitute", later renamed Crelos margarine) and joints of meat hanging outside the branch. The image...
SA/BRA/7/S/14/1/2
Image of 40-41 High Street, Colchester branch exterior with staff
[1905-1930s]Photograph showing the exterior of the branch, with two members of staff outside and one looking through the window. Meat is hung up on display outside the store. A promotional display (for Crelos...
SA/BRA/7/C/31/1/2
Image of 9/11 London Road, Croydon branch exterior
1906Photograph of shop. Features "Daily Arrivals of Pure Butter" sign above window, "J. Sainsbury High Class Provisions" lettering in window, employee at door, a window display of Crelos margarine and...
SA/BRA/7/C/41/1/4
Image of 114 High Road, Ilford branch exterior with staff and display
[1906-1930s]Photograph of the branch at 114 High Road, Ilford, with staff posed outside the shop and a display of poultry and game outside the shop - this is presumably a Christmas display. A poster advertising...
SA/BRA/7/I/1/1/2
Image of 78 Walm Lane, Willesden Green branch exterior with staff
[c. 1906]Photograph showing the branch and its staff with a range of products displayed in the window and outside (probably a Christmas display). This includes poultry and game hanging outside the shop,...
SA/BRA/7/W/28/1
Image of Crelos Margarine, Pure Butter, tea and eggs window display (in Ealing?)
[1907-1930s]Postcard of a window display of various Sainsbury's products, possibly in one of the Ealing branches (the photograph is by an Ealing company). Includes an advertisement for Crelos Margarine...
SA/BRA/7/E/1/7/1
Image of unidentified branch exterior (in Ilford?)
[c. 1909]Photograph (postcard) of a Sainsbury's branch, with staff standing outside the shop. The shop features a display of poultry outside the shop (presumably a Christmas display). Other products including...
SA/BRA/7/I/1/8/2
Image of display of Crelos Margarine and butter in window of 296 Holloway Road, Holloway branch
1910-1911Postcard. Labelled on back "Demonstration window dressed by Mr. G. Benwell, District Supervisor, assisted by W.E. Seabrook at 296 Holloway, about 1910 or 1911"
SA/BRA/7/H/29/3/4
Image of exterior of 94 Mount Pleasant Road, Tunbridge Wells branch showing window displays
[1910s-1930s]Shows display of cheeses and display of Crelos margarine with a sign reading "Broad-Casting News. A Message from Ma's (Mars[?]): Buy Sainsbury's Crelos. It's Wonderful". Also includes "Buy Crelos"...
SA/BRA/7/T/13/1/7
"Sainsbury's Crelos: the Wonder Margarine" flyer
[1910s-1930s]Features the text "Obtainable only from J. Sainsbury, The most economical link between producer and consumer" in red and green ink.
SA/MARK/ADV/3/2/1/18/1/1/10
J. Sainsbury's Pure Teas packet
[1910s-1920s]Paper tea packet with inscription on front which reads ' J. Sainsbury's Pure Teas', on the reverse preparation instructions are given and on the side there is an inscription which reads 'Buy CRELOS...
SA/PKC/PRO/1/11/3/3/26/1
Image of employee promoting Crelos Margarine at the Watford skating carnival
1911Photograph showing an employee, presumably from the Sainsbury's branch at 21 The Parade (originally numbered 5 The Parade), High Street, Watford promoting Crelos Margarine (Sainsbury's own-brand). She...
SA/BRA/7/W/12/1/4
Letter from head office to customers promoting Crelos Margarine
7 Dec 1911Letter from J. Sainsbury's Head Office on headed paper regarding customers using butter substitute during the 'present period of very high-prices for Butter'. Letter draws attention to the customer of...
SA/MARK/ADV/1/1/1/1/1/6/1/109