Mock-up and black and white artwork.

Includes Discount '78 logo

Negative number 25209. Photographer: AA. Designer: John Hill. File number 61 [crossed out].

Negative number 1402-13. Photographer: Graham Hitchcock. Designer: John Hill. File number 128 [crossed out].

Includes: Sainsbury's Soya Margarine; Sainsbury's Pure Beef Dripping; Sainsbury's Solid Vegetable Oil; Sainsbury's Luxury Soft Margarine; Sainsbury's...

Image showing: Sainsbury's Self-Raising Flour; Sainsbury's Red Label Tea; and Sainsbury's Super Soft Margarine.

Includes: Sainsbury's American Lard; Sainsbury's Imported Lard; Sainsbury's Lard; Sainsbury's Margarine; Sainsbury's Blue Label Margarine; Sainsbury's...

Image showing: Sainsbury's Granary Malted Wholemeal Bread; McVitie's Rich Tea Biscuits; Sainsbury's Soft Margarine.

Image showing the ingredients for a recipe "mandarin delight" by Eric Blowes, who was deputy meat manager of Sainsbury's Chelmsford branch. The image...

Image showing: Sainsbury's Instant Coffee; Sainsbury's Corn Flakes; Sainsbury's French Dry Vermouth; Sainsbury's Cream Crackers; Sainsbury's Whole...