Sainsbury's One Frilled Valence packaging design
7 Jul 1977Design of packaging (black and white print and negative).
SA/PKC/PRO/2/11/1/10
Sainsbury's One Fitted Sheet packaging design
7 Jul 1977Design of packaging (black and white print and negative).
SA/PKC/PRO/2/11/1/9
Sainsbury's One Pillowcase packaging design
7 Jul 1977Design of packaging (black and white print and negative).
SA/PKC/PRO/2/11/1/8
Sainsbury's One Flat Sheet packaging design
7 Jul 1977Design of packaging (black and white print and negative).
SA/PKC/PRO/2/11/1/7
Sainsbury's One Duvet Cover packaging design
7 Jul 1977Design of packaging (black and white print and negative) for a single bed size duvet cover.
SA/PKC/PRO/2/11/1/6
Sainsbury's Terylene/Cotton packaging design
6 Jul 1977Design of packaging (black and white print and negative). The packaging doesn't state what the product is - just the material it was made out of. It seems likely though it is for a bed sheet, other...
SA/PKC/PRO/2/11/1/5
Cotton Tea Towel packaging design
[1960s]Design of packaging (black and white print).
SA/PKC/PRO/2/11/1/4
Sainsbury's Bikini Briefs packaging design
1970s-1980sMock ups of packaging.
SA/PKC/PRO/2/11/1/3
Sainsbury's 2 Mens Handkerchiefs packaging design
1970s-1980sMock ups of packaging.
SA/PKC/PRO/2/11/1/2
Sainsbury's nylons, stockings and tights packaging design
[c. 1960s-1970s]Includes designs and mock ups of packaging for Sainsbury's nylons, stockings, tights. Items relate to the following designs or products: Sainsbury's Stretch Tights sheer look Sainsbury's Crepe...
SA/PKC/PRO/2/11/1/1
Photographic films and film service envelopes design material
[1980s-1990s]Includes design briefs, mock ups and actual packaging for film blister pack backing cards, film cartons, and Photo Service envelopes. Items relate to the following designs or products: Sainsbury's...
SA/PKC/PRO/2/8/1/1
Sainsbury's 20p voucher artwork
[Jun 1971]Finished artwork from Ogilvy & Mather Ltd (advertising agency) depicting a 20p voucher for Sainsbury's. This was probably for use in a newspaper advertisement or some other printed advertisement as...
SA/PKC/PRO/2/7/1/4
'Food For One' book cover design and printed booklet with amendments
1970sTwo items relating to 'Food for one - 28 useful recipes' (a recipe booklet published by Sainsbury's and designed by Sainsbury's Design Studio): Artwork of rough design for cover. Printed 'Food for...
SA/PKC/PRO/2/7/1/3
Recipe cards mock ups
[c. 1980s]Mock ups showing three proposed designs for recipe cards. The cards feature layouts using Cauliflower Cheese, Lamb with Orange & Walnuts, and Lamb & Mint Kebabs recipes (these are probably just used...
SA/PKC/PRO/2/7/1/2
Design Proposals for Sainsbury's Carving Cards
Feb 1972Drawings produced by Sainsbury's Design Studio showing the proposed layout and design of carving cards. These have been put together in the form of a booklet.
SA/PKC/PRO/2/7/1/1
Sainsbury's Saccharin Tablets packaging design
[c. 1966]Black and white print of design. The design was by Peter Dixon (as shown on SA/PKC/PRO/2/5/3/1).
SA/PKC/PRO/2/5/1/7
Sainsbury's Handy Pack 18 Assorted Fabric Plasters packaging design
1987Black and white print of design.
SA/PKC/PRO/2/5/1/6
Sainsbury's Antiseptic Mouthwash packaging design
[1981-1987]Includes design briefs, designs, mock up and actual packaging. Features the following designs/products: Sainsbury's Antiseptic Mouthwash 600ml (c. 1983). Sainsbury's Spearmint Flavour Antiseptic...
SA/PKC/PRO/2/5/1/5
Sainsbury's Antiseptic Wipes packaging design
1984Design brief, design, mock ups, proofs, Design Studio form, and finished packaging. This was a new line planned for launch in January 1985. The designer was Neal Dodge and the design featured the...
SA/PKC/PRO/2/5/1/4
Sainsbury's Aspirin tablets packaging design
[1960s-1980s]Includes design brief, designs, mock up and actual packaging for Sainsbury's aspirin tablets. Features the following designs/products: 100 Aspirin Tablets BP (11d and 1/- versions), c. 1960s and...
SA/PKC/PRO/2/5/1/3
Sainsbury's Soluble Aspirin Tablets packaging design
[1960s-1980s]Includes design brief, designs, mock up and actual packaging.. Features the following designs/products: 36 soluble aspirin tablets B.P. made for J Sainsbury Ltd (three versions: c. 1968: 1/4; 1970:...
SA/PKC/PRO/2/5/1/2
Sainsbury's Aspirin with Vitamin C packaging design
[1984-1986]Design brief, designs, proof and mock up of packaging.
SA/PKC/PRO/2/5/1/1
Sainsbury's 14 Assorted Polythene Bags with ties
[c. 1972]Design (black and white print). Priced 6.5p. The design is by John Hill (as noted on SA/PKC/PRO/2/4/4/3/10).
SA/PKC/PRO/2/4/1/46
Sainsbury's Greaseproof (roll) packaging design
[c. 1970]Design (black and white print) of packaging
SA/PKC/PRO/2/4/1/45
Sainsbury's Greaseproof Paper packaging design
[1960s-1970]Two designs (black and white prints) of packaging - one design probably dates to the 1960s (with pre-decimal price) and one dates to circa 1970 (includes both pre-decimal and decimal prices).
SA/PKC/PRO/2/4/1/44
Tableware ranges packaging design and Kitchen Collection logo
[c. 1984]Design briefs, Design Studio forms, prints of designs, mock ups, and proofs of labels for various ceramic tableware (crockery) ranges and also artwork for a 'Kitchen Collection' logo. Contains...
SA/PKC/PRO/2/4/1/43
Sainsbury's Fly Killer packaging design
1960s-1970sProofs (printed on metal sheets), mock ups of labels and fly illustration. Features the following designs/products: Sainsbury's Fly Killer (2/4), 1967 Sainsbury's Fly Killer (2/6), 1970 Sainsbury's...
SA/PKC/PRO/2/4/1/42
Sainsbury's Cake Cases packaging design
[c. 1964-1971]Design briefs, mock up and actual packaging for Sainsbury's Greaseproof Cake Cases and Sainsbury's 100 Cake Cases (design brief only). A non-Sainsbury's label 'Greaseproof Cross Cake Cases' from Cross...
SA/PKC/PRO/2/4/1/41
Sainsbury's Lavender Spray Furniture Polish packaging design
[c. 1972]Design of packaging (black and white print). The design is a variant of the Sainsbury's Spray Furniture Polish (i.e. the original non-lavender version) design.
SA/PKC/PRO/2/4/1/40
Sainsbury's Cool Bag product brief
[1980s]Product brief (used to brief the Design Studio about the product and the information required on the label so they could design the packaging for this product). The designs are however not included in...
SA/PKC/PRO/2/4/1/39
Sainsbury's 2 Coloured Sponge Cloths packaging design
[c. 1970s-1983]Design brief, design (artwork), mock ups and actual packaging for Sainsbury's 2 Coloured Sponge Cloths (or Sainsbury's Two Coloured Sponge Cloths).. This includes material relating to a 1983 redesign...
SA/PKC/PRO/2/4/1/38
Sainsbury's Nylon Scourer packaging design
[1960s]Design (black and white print) and mock up of packaging.
SA/PKC/PRO/2/4/1/37
Sainsbury's Luxury Soft Paper Table Napkins packaging design
1960sDesigns (black and white prints) of packaging for Sainsbury's Luxury Soft Paper Table Napkins (or 'Sainsbury 25 Luxury Soft Paper Table Napkins' as labelled on one design)..
SA/PKC/PRO/2/4/1/36
Sainsbury's Floorcloth packaging design
[c. 1970]Mock up of packaging.
SA/PKC/PRO/2/4/1/35
Sainsbury's Lavatory Cleaner packaging design
[c. 1970]Mock up of packaging.
SA/PKC/PRO/2/4/1/34
Sainsbury's Kitchen Rolls packaging design
[1960s]Design and mock up of packaging.
SA/PKC/PRO/2/4/1/33
Sainsbury's Economy Kitchen Rolls packaging design
1971Design (black and white print) of packaging. Labelled 115413 on back.
SA/PKC/PRO/2/4/1/32
Sainsbury's Kitchen Roll White Twin Pack packaging design
[1960s]Design (black and white print) of packaging.
SA/PKC/PRO/2/4/1/31
Sainsbury's Aluminium Foil packaging design
1968-1988Design Studio forms, mock up, proofs and actual packaging.
SA/PKC/PRO/2/4/1/30
Sainsbury's Chamois Leather packaging design
1982Design brief, mock up and actual packaging. This was a new line planned for launch October 1982.
SA/PKC/PRO/2/4/1/29
Sainsbury's Biological Prewash packaging design
1985-1987Design brief, product brief, designs, mock ups and finished packaging. The product was a new line in 1985. A 250g version was due for launch November 1986. The design was by C.J. Everett and it...
SA/PKC/PRO/2/4/1/28
Sainsbury's Biological Washing Powder packaging design
1985-1987Design brief, design, mock up, job form and actual packaging of Sainsbury's Biological Washing Powder (or 'Sainsbury's Washing Powder Biological' as labelled on one design). This was a new line that...
SA/PKC/PRO/2/4/1/27
Sainsbury's Bath Cleaner packaging design
[c. 1983-1987]Design Studio forms, designs, proofs, and actual packaging.
SA/PKC/PRO/2/4/1/26
Sainsbury's 2 Scouring Cloths packaging design
14 May 1979Design of packaging (artwork).
SA/PKC/PRO/2/4/1/25
Sainsbury's 16 Sponge Fingers packaging design
[c. 1979]Design of packaging (black and white print)
SA/PKC/PRO/2/4/1/24
Sainsbury's Dark Tan Shoe Polish packaging design
14 Jul 1965Design of packaging (black and white print).
SA/PKC/PRO/2/4/1/23
Sainsbury's Sponge Cloth packaging design
[c. 1970-1988]Design (black and white print), mock up, actual packaging/proof, and Design Studio job form. Most of the material relates to a circa 1970 design. The Design Studio form relates to 1987-8 designs but...
SA/PKC/PRO/2/4/1/22
Sainsbury's Pine Disinfectant packaging design
[c. 1965-1968]Mock up (undated, circa 1965) and actual label (dated 1968). Designed by Peter Dixon (as shown on SA/PKC/PRO/2/4/4/2/32/1).
SA/PKC/PRO/2/4/1/21
Sainsbury's Washing Powder packaging design
[c. 1966]Design (black and white print) of packaging. Labelled on back as Carlton Cartograph ref. no 79332/A. A photo SA/PKC/PRO/2/4/4/4/35/1 dated 1966 shows the design is by Peter Dixon.
SA/PKC/PRO/2/4/1/20
Sainsbury's Fabric Softener packaging design
[1972-1977]Mock ups and actual packaging (labels). The 1972 design is by Audrey Fletcher as shown in SA/PKC/PRO/2/4/4/4/18/1, and the 1977 design is quite similar to that previous design.
SA/PKC/PRO/2/4/1/19
Sainsbury's Washing up Liquid packaging design
[1960s-1970s]Includes design brief, designs and mock up of packaging. Contains material relating to the following products/designs (some may be concepts which were never produced): Sainsbury's Washing up Liquid...
SA/PKC/PRO/2/4/1/18
Sainsbury's Carpet Shampoo packaging design
[c. 1965-1970]Designs of packaging (prints). The design is by Peter Proto as shown in SA/PKC/PRO/2/4/4/2/18/1. One of the prints is amended to include both pre-decimal and decimal prices.
SA/PKC/PRO/2/4/1/17
Sainsbury's 14 Assorted Polythene Bags with Ties packaging design
[c. 1972]Mock up of packaging originally labelled as 'Sainsbury's 14 assorted polythene film bags with ties' but 'film' has been crossed out. This appears to be an early version of the design by John Hill...
SA/PKC/PRO/2/4/1/16
Sainsbury's Spray Starch packaging design
[c. 1968]Design of packaging (black and white print). The design is by Bill Wilson as shown on SA/PKC/PRO/2/4/4/4/30.
SA/PKC/PRO/2/4/1/15
Sainsbury's washing and soap powders packaging design
1960-1981Includes designs of packaging. Contains material relating to the following products/designs: Sainsbury's Detergent Washing Powder (1960s-c. 1970) Sainsbury's Soap Powder (1970) Sainsbury's Automatic...
SA/PKC/PRO/2/4/1/14
Sainsbury's Cleaning Powder packaging design
1960s-1970sMock ups and proofs of packaging. Contains material relating to the following products/designs: Sainsbury's Blue Cleaning Powder (1976-8) Sainsbury's Lemon Scented Cleaning Powder (1976) 'Shake well...
SA/PKC/PRO/2/4/1/13
Sainsbury's Assorted Doyleys packaging design
Jun 1970Mock up of packaging. Several paper doyleys are enclosed (three different sizes).
SA/PKC/PRO/2/4/1/12
Sainsbury's Bendy Straws packaging design
[1985-1987]Includes design brief, designs, mock ups of packaging. Design by S.J. Drew. Typeface: Horatio Bold and Futura Bold Condensed. The product was first introduced circa 1985.
SA/PKC/PRO/2/4/1/11
Sainsbury's Extra Strength Bleach packaging design
[1978]Designs of packaging (prints) for Sainsbury's Extra Strength Bleach (1.14 litres/2 pints, 2 litres and 5 litres varieties). The designs are largely identical to the 1971 design by John Hill (see...
SA/PKC/PRO/2/4/1/10
Sainsbury's Pure Aluminium Kitchen Foil packaging design
[c. 1980]Design briefs and mock up. There are design briefs for four different varieties of the product (for a planned launch in September 1980) and a mock up for one variety (not dated, c. 1970s-1980s).
SA/PKC/PRO/2/4/1/9
Sainsbury's Safety matches packaging design
1960s-1980sIncludes designs of packaging for Sainsbury's safety matches. A document with photocopied images of Sainsbury's matchboxes from 1962 to 1989/90 and a list of matchboxes perhaps compiled by a matchbox...
SA/PKC/PRO/2/4/1/8
Sainsbury's All Purpose Cloths packaging design
1970-1981Design briefs, mock up and packaging. Contains material relating to the following products/designs: Sainsbury's 10 All Purpose Cloths (1970 and 1981) Sainsbury's 15 All Purpose Cloths...
SA/PKC/PRO/2/4/1/7
Sainsbury's air freshener ranges packaging design
[c. 1965-1985]Includes design briefs, designs, proofs, mock ups and actual packaging. The file relates to the following products and designs: Sainsbury's Apple Blossom Air Freshener Block, [c. 1965] Sainsbury's...
SA/PKC/PRO/2/4/1/6
Sainsbury's Antiseptic packaging design
1978Designs of packaging (prints and negative).
SA/PKC/PRO/2/4/1/5
Sainsbury's Pre-Wash Soaking Powder packaging design
[c. 1967]Design (print) and mock up of packaging. The design is by Peter Dixon (as noted on SA/PKC/PRO/2/4/4/4/28).
SA/PKC/PRO/2/4/1/4
Sainsbury's All Purpose Cellulose Sponge packaging design
[1960s-1980s]Includes design brief, designs and proofs/actual packaging for Sainsbury's All Purpose Cellulose Sponge, Sainsbury's All Purpose 3 Cellulose Sponges (or Sainsbury's 3 All Purpose Cellulose Sponges)...
SA/PKC/PRO/2/4/1/3
Sainsbury's Stitched Chamois and Stitched Chamois Leather Pieces packaging design
[1960s-1980s]Material relating to two products/designs: Sainsbury's Stitched Chamois Leather Pieces - print of design [c. 1960s] Sainsbury's Stitched Chamois (planned for launch January 1983) - design brief (1982)...
SA/PKC/PRO/2/4/1/2
Sainsbury's Twin Pack Sponge Scourers packaging design
1960sPrint of design and mock up of label.
SA/PKC/PRO/2/4/1/1
Sainsbury's Tissues for Men with Extra Wet Strength packaging design
[1960s]Design or mock-up of the bottom side of the packaging only. This looks like it is part of the Tissues for Men 1965-1966 design by Peter Dixon (see SA/PKC/PRO/2/3/4/16/8/1 and SA/PKC/PRO/2/3/2/45/2).
SA/PKC/PRO/2/3/1/36
Sainsbury's Talcum Powder packaging design
1970Design and mock up of packaging. The designer was Audrey Harris (as noted on SA/PKC/PRO/2/3/4/15/2-3).
SA/PKC/PRO/2/3/1/35
Sainsbury's Blush pink, cold cream, sandalwood, lemon toilet soap with avacado oils packaging design
[c. 1974]Proof and mock ups of packaging. Contains: Proof (dated 1974) and mockup for Sainsbury's Sandalwood Toilet Soap Mockup of designs (undated, c. 1960s-1970s) for Sainsbury's Lemon Toilet Soap with...
SA/PKC/PRO/2/3/1/34
Sainsbury's Roll-on Antiperspirant packaging design
[1978]Designs and mock ups of packaging for Sainsbury's Roll-on Antiperspirant Soft Cedar (or Sainsbury's Soft Cedar Roll-On Antiperspirant Deodorant), Sainsbury's Roll-on Antiperspirant Alpine Rose (or...
SA/PKC/PRO/2/3/1/33
Sainsbury's Conditioner range packaging design
1978Designs of packaging for Sainsbury's Conditioner for dry hair, Sainsbury's Conditioner for greasy hair, and Sainsbury's Conditioner for normal hair.
SA/PKC/PRO/2/3/1/32
Sainsbury's Antiperspirant Deodorant range packaging design
[c. 1974-1976]Includes design brief, designs and mock ups of packaging for Sainsbury's Antiperspirant Deodorant, Sainsbury's Family Antiperspirant Deodorant and Sainsbury's Blue Fragrance Antiperspirant...
SA/PKC/PRO/2/3/1/31
Sainsbury's Bubble Bath with natural extracts packaging design
1982Prints of designs of packaging for Sainsbury's Bubble Bath with natural extracts Cologne fragrance and Sainsbury's Bubble Bath with natural extracts floral fragrance.
SA/PKC/PRO/2/3/1/30
Sainsbury's Bath Crystals packaging design
1966Includes designs of packaging for Sainsbury's Verbena Bath Crystals and Sainsbury's Bath Crystals Rose. It appears there was also a lavender version but the only reference to this in the file is on a...
SA/PKC/PRO/2/3/1/29
Natur logo on card
[c. 1980]Logo printed on card for 'Natur' (a Sainsbury's own brand range of beauty products and toiletries). The card features a border with a metallic gold effect [this is not visible on the digital...
SA/PKC/PRO/2/3/1/28
Sainsbury's Shaving Foam packaging design
1970sDesign and mock ups of packaging. Three designs are included - two of these are similar to each other but with different colours (it is unclear whether these designs were used) and the other is...
SA/PKC/PRO/2/3/1/27
Sainsbury's Talcum for Men packaging design
[1978]Print and drawing of packaging design.
SA/PKC/PRO/2/3/1/26
Sainsbury's Lanolin Cream Shampoo packaging design
1960sPrint of packaging design.
SA/PKC/PRO/2/3/1/25
Sainsbury's Lemon Shampoo packaging design
[1960s]Design and mock up of packaging.
SA/PKC/PRO/2/3/1/24
Sainsbury's Protein Shampoo packaging design
[1970s]Mock ups of packaging.
SA/PKC/PRO/2/3/1/23
Sainsbury's White Tissues and Sainsbury's Multicolour Tissues packaging design
[1960s-1980s]Includes designs and mock ups of packaging. Items relating to various designs are included although some are possibly design concepts which were never used.
SA/PKC/PRO/2/3/1/22
Sainsbury's Toilet Tissue packaging design
[c. 1970s]Includes design, mock up and actual packaging. Material relating to two different designs are included - one dates from circa 1970 (includes a 1970 version with spaces for pre-decimal and decimal...
SA/PKC/PRO/2/3/1/21
Sainsbury's Liberty press on towels and tampons range packaging design
1984-1986Includes design briefs, designs, mock ups and actual packaging. Contains material relating to the following products: Sainsbury's Liberty 10 Super Slim Press-On Towels - planned launch date 1 May...
SA/PKC/PRO/2/3/1/20
Sainsbury's Beauty Lotion packaging design
1985-1986Includes product brief, designs and actual packaging. The product was planned for launch in February 1986. Design by Neal Dodge. Typeface: Berling Bold.
SA/PKC/PRO/2/3/1/19
Sainsbury's Beauty Care range packaging design
1981-1983Includes design briefs and designs of packaging for backing cards for the Sainsbury's Beauty Care range. The packaging just refers to Sainsbury's BeautyCare - the specific product is not named on the...
SA/PKC/PRO/2/3/1/18
Sainsbury's Family Toilet Soap Almond Blossom packaging design
[1980s]Includes design, mock ups and actual packaging (labels only).
SA/PKC/PRO/2/3/1/17
Sainsbury's Miss Moby, Moby, Space Commander, Rocket, Robo, Starplane, Starship, Princess Astra, Space Invader Bubble Baths packaging design
[1980-1985]Includes design briefs, designs and mock ups of packaging for Sainsbury's children's bubble bath range. Contains items relating to the following designs/products: Sainsbury's Moby Bubble Bath -...
SA/PKC/PRO/2/3/1/16
Sainsbury's Bath Crystals packaging design
1977-1978Design brief, designs and notes cut from job bag. There are two designs - one is just labelled as "Bath Crystals" with the suppliers name in small print but no Sainsbury's logo (this was perhaps the...
SA/PKC/PRO/2/3/1/15
Sainsbury's Anti-Dandruff Shampoo packaging design
[1980-1987]Includes design briefs, designs, mock ups and actual packaging for Sainsbury's Anti-Dandruff Shampoo (later branded Sainsbury's Anti-Dandruff Shampoo for normal/dry hair; Sainsbury's Anti-Dandruff...
SA/PKC/PRO/2/3/1/14
Sainsbury's Anti-Dandruff Conditioner packaging design
1985Includes design brief, designs and mock ups of packaging. This was a new product introduced in 1985. Design by Peter Day, features Knightsbridge typeface.
SA/PKC/PRO/2/3/1/13
Sainsbury's bath cubes range and Bath Salts Pine Fragrance packaging design
[c. 1966-1975]Includes design briefs, designs, mock ups, proofs/outturns and actual packaging (labels) for Sainsbury's bath cubes range (Sainsbury's Bouquet Bath Cube; Sainsbury's Lavender Bath Cube; Sainsbury's...
SA/PKC/PRO/2/3/1/12
Sainsbury's Bath Salts (Cologne and Bouquet fragrances) packaging design
[1967-1981]Includes design briefs, designs, mock ups and actual packaging for two products from Sainsbury's Bath Salts range: Sainsbury's Bath Salts Cologne Fragrance, Sainsbury's Bath Salts Bouquet Fragrance...
SA/PKC/PRO/2/3/1/11
Sainsbury's Bath Oil Pearls and Soap Dish packaging design
1985-1986Includes product brief, designs and approved packaging (labels). A Design Studio form also relates to the Shell Soap and Soap Dish packaging (see SA/PKC/PRO/2/3/1/9). The label uses the Nevison...
SA/PKC/PRO/2/3/1/10
Sainsbury's Luxury Shell Soap and Soap Dish packaging design
1986Product brief, print of design and barcode film master. The brief indicates the product was due to launch on 6 October 1986 and it appears to be a Christmas line. The label uses the Nevison typeface....
SA/PKC/PRO/2/3/1/9
Sainsbury's Brush Roll and set of 7 Cosmetic Brushes packaging design
[1985]Design brief, designs and approved packaging (labels). The brief indicates this was a Christmas line. It uses the Nevison typeface.
SA/PKC/PRO/2/3/1/8
Sainsbury's Snow Man Bubble Bath packaging design
[1987-1988]Print and mock up of packaging design.
SA/PKC/PRO/2/3/1/7
Sainsbury's Santa Bubble Bath packaging design
[1985-1988]Design brief, designs, mock ups and Design Studio form. There are multiple designs - probably some are concepts which were never used. It appears the original plan to launch this product for Christmas...
SA/PKC/PRO/2/3/1/6
Sainsbury's Large Tissues with extra wet strength packaging design
[1960s]Print of packaging design.
SA/PKC/PRO/2/3/1/5