Loyalty cards
- Ref. No: SA/BRA/5/4/2
- Date: [1993-2003]
- Level: SubSeries
- Extent: [1 melinex sleeve, c. 58 items]
- Access: Open
Saver Card
1993-1996Saver Cards were a loyalty card introduced by Sainsbury's in the 1990s in response to Tesco's 'Clubcard' loyalty card. Each card was only valid in one specific branch, and not all branches introduced...
SA/BRA/5/4/2/1
Reward Card
[1996-2002]In June 1996 Sainsbury's Supermarkets launched its nationwide loyalty card known as 'Reward Card'. This replaced the earlier 'Saver Card' each of which could only be used in one specific branch....
SA/BRA/5/4/2/2
Nectar
[2001-2003]Nectar cards were introduced in 2002 as a joint loyalty card scheme by Sainsbury's, Debenhams, Barclaycard, and BP. Since that date additional companies have joined the scheme. In Sainsbury's, it...
SA/BRA/5/4/2/3
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