Television commercial (30 seconds) promoting a special offer "Pick your own points" for extra Reward Points (as part of Sainsbury’s Reward Card loyalty card scheme) on the customer’s chosen category of product.
It is a humorous advert showing a woman "Rosemary" who has a large number of cats in her home. The voiceover narrator [Graeme Garden?] explains you can get extra Reward Points on the items you buy the most from 12 categories such as dairy. The cats follow Rosemary to the fridge, but Rosemary chose beer for her category, and she has a fridge full of Heineken lager (rather than milk and cream as would be expected).
Ends with "making life taste better" slogan onscreen.
Reward Card television commercials
"pick your own points" Reward Card television commercial
- Ref. No: SA/BRA/5/4/2/2/6/16
- Date: [c. 1999]
- Level: File
- Extent: 1 file
- Access: Open
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