"Sainsbury's conference tape 4" video

Video containing footage of the Sainsbury's "One Company One Agenda" convention, held in Brighton on 9-10 February 1999. The footage has been roughly edited so parts of speeches are missing and speakers are often cut off mid-sentence.

Contents:
00:00 and 04:12: Attendees walking around the convention venue and interviews with attendees giving their views on the themes of the conference and Sainsbury's need to change.
01:28: Finance director Hamish Elvidge leading group activity about the urgent changes Sainsbury's needs to make to reduce costs.
10:03: Footage of interior of conference venue showing "making life taste better" branding.
11:17: Director, trading and international buying Robin Whitbread, other unidentified staff (one with a jumper reading "Cat Man") and actors including Michael Redfern (known for appearing in television commercials for Oxo) explain the concept of "category management" (a way of working in which Sainsbury's staff from various areas of the business worked as a team with suppliers to improve customer satisfaction).
20:29: Sainsbury's business television presenter John Howard interviews director, marketing and brand development Kevin McCarten about the "noble purpose", marketing strategy and the "making life taste better" brand.

Duration: 32 minutes 33 seconds.