This subfonds includes material from Sainsbury's arts sponsorship schemes. Organisations mentioned are: Sadler's Wells, Royal Ballet, Royal Opera House, Polka Children's Theatre, National Youth Theatre, Youth Orchestra, Salisbury Festival, Dulwich Society, Dulwich Picture Gallery, as well as local arts sponsorship. Schemes include Choir of the Year, Art for All and Festival of Choirs. Also includes 11 files of correspondence from local arts organisations seeking sponsorship. Also includes some sports sponsorship, and some promotional objects (i.e sweatshirts, mugs, t-shirt).
Includes posters, press cuttings, correspondence, programmes, and other paperwork.
The arts sponsorship programme was managed by Sainsbury's Public Relations Department and was overseen by the company's arts sponsorship panels. They were also responsible for charitable advertisements (for example advertisements in theatre programmes), the Pictures for Schools scheme (see SA/CR/EDU/5) and Book Donation Scheme (see SA/CR/EDU/6/1).
National Theatre Studio sponsorship correspondence and paperwork
1970-1988Correspondence relating to entertainment evenings held by Sainsbury's at the National Theatre (1986-1988). Also includes a photocopy of a cartoon featured in a National Theatre Souvenir Programme on...
SA/CR/ASP/1
National Youth Theatre sponsorship correspondence and paperwork
1987-1988Includes press releases, NYT leaflets about productions and photographs of Nigel Matthews, Sainsbury's Company Secretary with Daniel Craig and Ian McKellan. Sainsbury's began to sponsor the National...
SA/CR/ASP/2
Sadler's Wells Royal Ballet, Dulwich Society and Dulwich Picture Gallery sponsorship correspondence and paperwork
1985-1988Includes correspondence and paperwork about organisation of press evenings at Sadler's Wells Royal Ballet
SA/CR/ASP/3
Sponsorship requests correspondence, 1984-85
1984-1985Requests for The Sainsbury Charitable Fund Ltd. and Arts Sponsorship Committee sponsorship from various arts organisations e.g. Burlington Sinfonietta and charities e.g. Intake. Includes responses to...
SA/CR/ASP/4
Sponsorship requests correspondence, 1981-84
1981-1984Requests for The Sainsbury Charitable Fund Ltd., Arts Sponsorship Committee and Sainsbury Family Charitable Trusts sponsorship from various arts organisations e.g. Malvern Festival Society Limited...
SA/CR/ASP/5
Sponsorship requests correspondence and Sainsbury's sponsored 'Petals from a lotus' exhibition correspondence and publicity material
1980sContains requests for sponsorship and responses to those requests from Christopher Leaver, Head of Public Relations on behalf of the Arts Sponsorship Committee and The Sainsbury Charitable Fund Ltd....
SA/CR/ASP/6
Arts sponsorship television coverage
SA/CR/ASP/7
General Public Relations correspondence
1985-1990Correspondence to and from Christopher Leaver, Head of Public Relations. Also includes lists of news articles and loose papers and their location in the Classification Scheme.
SA/CR/ASP/8
Public Relations refusals correspondence, 1984-1985
1984-1985Contains refusals by Christopher Leaver, Head of Public Relations to requests from organisations to e.g. attend functions, take part in research projects.
SA/CR/ASP/9
Local arts sponsorship correspondence
1980sCorrespondence relating to Sainsbury's sponsorship of the Chamber Orchestra of Europe, 1982; The Redgrave Theatre, 1982; Kensington & Chelsea Festival, 1983; Sevenoaks Summer Festival, 1982; Leeds...
SA/CR/ASP/10
Local arts sponsorship requests correspondence, A - C
1986-1987Contains successful requests for sponsorship from local arts bodies and events such as the Abbey Theatre, Adeoti Art & Craft, Brentford Watermans Arts Centre and the Bexley Competition Music Festival....
SA/CR/ASP/11
Local arts sponsorship requests correspondence
1986-1987Requests from local festival organisers, theatre groups and small museums for charitable support.
SA/CR/ASP/12
Local arts sponsorship requests correspondence
1984-1987Requests from local music and theatre groups for charitable support. Also correspondence relating to Royal Liverpool Philharmonic Society.
SA/CR/ASP/13
Local arts sponsorship requests correspondence, S - T; W
1986-1987Contains successful requests for sponsorship from local arts bodies and events such as the Sheffield Festival, the South London Theatre Centre and the Stour Music Festival. The donations are usually...
SA/CR/ASP/14
Local arts sponsorship requests correspondence, S - Z
1987-1988Contains successful requests for sponsorship from local arts bodies and events such as the Reigate Society of Artists' Annual Exhibition, the Wansworth Film Community Project and the Woodley Festival...
SA/CR/ASP/15
Local arts sponsorship requests correspondence, A - B
1985-1988Contains requests for sponsorship from local arts bodies and events such as All Saints Church of England School and Cheshire and Avon Poetry Festival. Includes positive responses from Prue Raper,...
SA/CR/ASP/16
Local arts sponsorship requests correspondence, W - Y
1986-1987Contains requests for sponsorship from local arts bodies and events such as Warwick Arts Society and York Early Music Festival . Includes positive responses from Diane Trembath, Deputy Head of Public...
SA/CR/ASP/17
Local arts sponsorship requests correspondence
1987-1988Requests from local theatre and music groups and local festival and carnival organisers for charitable support, mainly for the pupose of covering advertising costs.
SA/CR/ASP/18
Local arts sponsorship requests correspondence
1987-1988Requests from local theatre and music groups charitable support, mainly for the purpose of covering advertising costs.
SA/CR/ASP/19
Local arts sponsorship requests correspondence
[1980s]Requests from local theatre and music groups charitable support, mainly for the purpose of covering advertising costs.
SA/CR/ASP/20
Sainsbury's arts sponsorship - minutes of committee meetings (volume 1)
1985-1987Includes minutes of committee meetings and correspondence regarding sponsorship of Sadler's Wells Royal Ballet, Choir of the Year Competition and British Federation of Young Choirs.
SA/CR/ASP/21
Sainsbury's arts sponsorship - minutes of committee meetings (volume 2)
1985-1987Includes details of J. Sainsbury's arts sponsorship programme allocations and annual budget; correspondence regarding sponsorship of Kent Opera, National Youth Theatre and National Theatre Studio.
SA/CR/ASP/22
National Youth Theatre programmes and leaflets
[1980s-1990s]Sainsbury's began to sponsor the National Youth Theatre of Great Britain (NYT) in 1987 as part of its arts sponsorship programme. Contains NYT programmes and leaflets about productions, photographs...
SA/CR/ASP/24
Sponsorship launch press cuttings
[1980s]Contains press information and cuttings about the launch of the Arts Sponsorship Programme, Sainsbury's Awards for Arts Education and the sponsorship of Roger Mear's attempt to cross the Antarctic...
SA/CR/ASP/25
Local arts sponsorship requests cheque remittances, A -Z
1986-1987Cheque remittances and handwritten slips relating to money allocated through the local arts sponsorship programme e.g £200 for All Change Arts. The donations are for between £10 and £2000.
SA/CR/ASP/26
Sponsorship material
1987-2001Includes: list of donations made to theatres; Arts Sponsorship programme for press conference 1981 compiled of press cuttings and media reports; sponsorship advertisements for the 1987...
SA/CR/ASP/28
Sainsbury's Art for All and sponsorship material
1996-2001Includes: photographs of 1996 and 1997 Manchester Poetry Festival; Travelling by Tuba a workshop bringing music into schools in Bury and Ashton; material relating to Sainsbury Wing of the National...
SA/CR/ASP/29
National Youth Theatre sponsorship material
1987-1990SA/CR/ASP/30
Sponsorship material
1981-1999SA/CR/ASP/31
Polka Children's Theatre leaflets and flyers
1981-1987Leaflets and flyers advertising forthcoming productions at Polka Children's Theatre, Wimbledon. Sainsbury's sponsorship logo, 'POLKA FOR THE FAMILY Sponsored By SAINSBURY'S' on the front of all...
SA/CR/ASP/32
Sponsorship material
1982-1990Leaflets, programmes, newsletters and information packs relating to 'Sainsbury's Choir of the Year', the 'British Federation of Young Choirs' and 'Sainsbury's Festival of Choirs' all featuring...
SA/CR/ASP/33
Sponsorship material
1971-1984Newspaper and magazine cuttings relating to Sainsbury's sponsorship programmes and Sir John Sainsbury's charitable giving. Leaflets and flyers for Festival of Choirs, Choir of the Year, Kent Opera...
SA/CR/ASP/34
Non Sainsbury's sponsorship material
1979-1986Leaflets relating to sponsored events e.g. Brighton Festival and corporate sponsorship programmes e.g. IBM UK Ltd. 1982 Cultural Sponsorship Programme. Magazine cuttings and publications relating to...
SA/CR/ASP/35
Sainsbury's Choir of the Year entry details, press cuttings, and sweatshirt
1986Folder containing entry details, newspaper cutting and magazine articles. Also red sweatshirt advertising Sainsbury's Choir of the Year competition 1986.
SA/CR/ASP/36
Programmes and leaflets for Kent Opera in the Regions and Royal Opera House
1980s-1990sLiterature advertising Kent Opera In The Regions (sponsored by Sainsbury's), and the Royal Opera House.
SA/CR/ASP/37
Publicity for Sainsbury's Choir of the Year
1984-2000Contains a leaflet for Sainsbury's Choir of the Year competition, 1994 (1994.8), programmes for Sainsbury's Choir of the Year competition, 1985 - 1986, and a spiral bound volume comprising press...
SA/CR/ASP/38
Sponsorship for theatre productions and Sainsbury's Arts Sponsorship exhibition material
1985-1989Contains letters of thanks with accompanying programmes from theatres whose productions have been sponsored by Sainsbury's e.g. Redgrave Theatre, the Northcott Theatre Company and New Victoria...
SA/CR/ASP/39
Sponsorship material
1986-1988Includes: copy of Classical Music magazine featuring Sainsbury's Choir of the Year 1987; guide to & Choir of the Year 1986 & 1986; summary of press coverage of the opening of the new National...
SA/CR/ASP/40
Sadler's Wells Royal Ballet material
1976-1987Leaflets, programmes and teachers packs related to Sadler's Wells Royal Ballet productions; all featuring Sainsbury's name and/or logo. Magazine and newspaper cuttings, corporate entertainment ...
SA/CR/ASP/41
Sponsorship material
1983-1987King's Lynn Festival programmes, Dulwich Picture Gallery booklet and tickets. Newspaper cutting, and leaflets relating to Sainsbury's arts sponsorship. Programme for the World Charity Premiere of...
SA/CR/ASP/42
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