"Saying It Clearly and Consistently" video

"Regards the importance of making the brand look and feel consistent. Features images of brands and branding and focuses on images of Sainsbury's labelling, packaging and slogans." [is this written on the tape or by an archivist?]

Includes footage of a female actor portraying a customer looking at various products in an unidentified branch, interspersed with text onscreen challenging viewers to "do more to make our brand 'look and feel' better everywhere, every time". Music plays over the video but no other audio. "Get stuck in with Jamie Oliver's spicy prawn curry" recipe card (SA/MARK/ADV/3/4/6/3/1) appears briefly. "making life taste better" slogan is shown onscreen at end of video.