"Video about consistently and accurately applying branding rules to get the right message across to ensure the Sainsbury's brand is clearly communicated to customers and colleagues. Video by Visual Thinking."
Video begins with "being a smartie..." onscreen. The confectionery Smarties appear on several occasions. The video covers:
00:05: Introduction, with example of incorrectly branded barker card in Sainsbury's branch.
01:11: General importance of branding, using examples of other companies.
02:20: Importance of correct internal branding, as well as what customers see in branches, with footage of Holborn Business Centre and examples of nonstandard branding in 'the journal' and elsewhere.
04:56: Examples of good leaflets and booklets, including design rules and correct choice of photographs.
Video ends with "making life taste better" slogan onscreen, followed by screen with Visual Thinking logo, website and "©MMII Visual Thinking Ltd".
Duration: 7 minutes 30 seconds.
Design and branding guidance videos
Smart Talking … Communicating Our Brand To Colleagues
- Ref. No: SA/DES/72/2
- Date: 2002
- Level: File
- Extent: 1 file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)