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Video to promote trading careers (including buyers) at Sainsbury’s for graduates. The video is one of a series of graduate recruitment videos in various different parts of the business (computing, trading).

The video begins with a group of six recent graduates (played by actors including Huw Higginson) in a pub discussing their career plans – all are going into different industries. One of them Steve has decided to go and work at Sainsbury’s. They plan to meet up for a reunion four years later to see how their career plans were going.

The video then moves on to a documentary style of programming showing actual Sainsbury’s staff explaining the trading career opportunities and benefits of working at Sainsbury’s. It explains matters such as: some of the different roles available (including buyers); training; the work of buyers; skills required; career development and promotion opportunities; the profit-sharing scheme; responsibilities; and support from management.

It features: Richard Bickerton (Buyer); David Quarmby (Joint Managing Director); Nicola Lovell (Buyer); Andrew Cole (Buyer); Bob Cooper (Board Director); Footage is included of: a buyer for chicken taking notes; training course at Fanhams Hall; buyers testing Christmas crackers; tasting cheeses; meetings; working on computer; and checkout.

At the end of the video it returns to the graduates seen at the start. Steve who went to Sainsbury's has just been promoted. He goes to their planned reunion. While the others have suffered from some disappointments in their careers, Steve has done very well and has an expensive new car.

The dramatic parts of the video with the six graduates at the start and end of the video are common to the series of graduate recruitment videos (except for the promotion meeting segment). Most of the documentary style middle section of the video however relates to the specific career area on the video.

Duration: 14 minutes.