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Training video from Sainsbury's Retail Training Department intended for all members of staff who had contact with customers, as part of the Building Better Business training programme. Features South Ruislip branch, includes footage from inside the store showing customers and staff, checkouts, products and displays.

Described as "a customer awareness video highlighting the importance of giving all our customers special attention, but in particular those that are disabled". The video covers various disabilities that are difficult to see and explains the action required by staff to help customers. Includes small children, pregnant women, elderly people, people who are confused, people with impaired hearing or vision, dyslexia, arthritis, and lost customers.

Duration: 11 minutes. Produced for Sainsbury's by Dovetail Productions and Human Resource Development Ltd. Sainsbury's reference: JSV26.