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Product awareness training video (reference JSV18) for Sainsbury's store staff. "This video develops the theme of Product Awareness and alerts staff to the information available in the branches". It was intended for branch managers and staff as part of the Building Better Business training package. There were posters, a trainers guide and quiz cards to accompany the video.

The video shows a dramatised tale of two women organising a dinner party - one goes shopping at Sainsbury's: Italian radicchio; different types of wholewheat pasta; tagliatelle; fromage frais; advice for staff - healthy eating, product label information, need to be helpful - well-informed. It explains the benefits that staff with a good product awareness provides.

The video was partially filmed in a Sainsbury’s store including footage depicting staff helping the character and Sainsbury’s products.

Duration: 13 minutes. Produced for the Retail Training Department at Sainsbury's by Fitting Images.