Includes:
examples of headed note paper and artwork and photographs of 'Sainsbury's' logo;
correspondence regarding the registration of the 'chicken device' logo and notes on applying for a trademark.
Also includes file of correspondence with Page, White and Farrer, Patent Agents, patent specifications, certificates etc. relating to the trademarks SELSA, BONZO BISCUITS, LAIBON, CRELOS, OAK LEAF, SANSA, FRISCO, BLUE KADDY TEA, SELSIN (proposed use by another company), and PEERLESS (used by Peerless and Ericsson) 1941-1959.
Correspondence also relates to the use of the trade mark SAINS with the device of a berry, an unloading stand for egg boxes, and objections of some local authorities to the description "artificial cream" later to be sold as FRISCO.
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Sainsbury logo and trade marks
Includes:
examples of headed note paper and artwork and photographs of 'Sainsbury's' logo;
correspondence regarding the registration of the 'chicken device' logo and notes on applying for a trademark.
Also includes file of correspondence with Page, White and Farrer, Patent Agents, patent...
Read all
examples of headed note paper and artwork and photographs of 'Sainsbury's' logo;
correspondence regarding the registration of the 'chicken device' logo and notes on applying for a trademark.
Also includes file of correspondence with Page, White and Farrer, Patent Agents, patent...
- Ref. No: SA/LE/1/1
- Format: Box
- Date: 1909-1989
- Level: File
- Extent: 1 box
- Access: Open
Photograph of Sains-berry logo
[20th century]Copies of this item are also included in SA/LE/1/3.
SA/LE/1/1/1
Photograph of 'The Famous Sains-berry Brand' logo
[c. 1909]Additional copies of this image in SA/LE/1/3.
SA/LE/1/1/2
Artwork of Sainsbury's logo (black text on white background)
[1960s-1990s]Artwork by Sainsbury's Design Studio.
SA/LE/1/1/3
Photograph of sign with J Sainsbury logo
[1960s-1990s]SA/LE/1/1/4
Copy of J. Sainsbury, 11 to 15 Stamford Street letterhead
[1900s]SA/LE/1/1/5
Sainsbury's Taste the Difference: Time, care and attention makes all the difference' design
[2000s]SA/LE/1/1/6
J. Sainsbury letter paper with gothic style lettering
[late 19th century-early 20th century]SA/LE/1/1/7
Photocopy of account featuring Sainsbury's Lewisham drapery and furniture store account letterhead
1914SA/LE/1/1/8
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