Video consisting of clips of brief interviews ("vox pops") with Sainsbury’s customers and a few staff filmed at Sainsbury’s Haringey and Islington stores. The purpose of the video is unclear, it was perhaps included in a staff video or business television programme, or shown at a conference. No title or credits appear onscreen, except the questions listed below.
Three questions are answered (displayed in on-screen captions):
1. What do you like about Sainsbury’s?
2. What do you like about Sainsbury’s adverts? Refers to Jamie Oliver television commercials.
3. What could Sainsbury’s do better?
Duration: 5 minutes 28 seconds.
There are 2 additional videos of unedited footage ("rushes") for this video.
Video recordings of focus groups and vox pops for market research
Video showing customer and staff opinions ("vox pops") on Sainsbury's stores and advertising
- Ref. No: SA/MARK/1/16/8
- Date: 24 Apr 2001
- Level: File
- Extent: 1 file
- Access: Open
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