Includes four spiral bound booklets containing the results of research conducted on behalf of Sainsbury's.
One booklet consists of computer tabulations compiled from research into customer reactions to a new instore recipe counter concept whereby recipes are selected from the Sainsbury's Magazine and the main ingredients for the recipes are merchandised within a chiller cabinet along with the recipe cards (Aug 1996).
One booklet consists of a report and computer tabulations compiled from a survey on Sainsbury's staff shopping habits [1994].
One booklet compiled by Market Research Department entitled 'Key Brand Measures' ( Nov 1998).
One booklet relating to the Market Research Department explaining its purpose [1998].
Research and Auditing Services reports
Research and Auditing Services market research reports
- Ref. No: SA/MARK/1/4/1
- Format: File/Folder
- Date: 1994-1998
- Level: File
- Extent: 1 folder
- Access: Open
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