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Marketing Division year end video

[1997]

Video for Sainsbury’s staff giving an overview of the recent work of Sainsbury’s Marketing Division. The video seems to have been made specifically for a staff conference. Contents: 1....

SA/MARK/3/1/1

Marketing Division year end video

"98/99 Marketing Division Business Plan" video

Jan 1998

Video message by Kevin McCarten for New Year 1998 to staff in Sainsbury’s Marketing Division. He talks about: the division’s business plan for 1998/99; the ‘OGSM’ document about the key...

SA/MARK/3/1/2

"98/99 Marketing Division Business Plan" video

"Sainsbury's Supermarkets Marketing Division Year End Results Meeting" video

[1998]

Video of Sainsbury’s Supermarkets Marketing Division Year End Results Meeting. The meeting was for staff in that division to learn about the past year and future marketing strategy. Various...

SA/MARK/3/1/3

"Sainsbury's Supermarkets Marketing Division Year End Results Meeting" video

Videos of unedited footage and interviews relating to the 'Value to Shout About' marketing campaign

Sep 1998

Three videos containing footage and interviews relating to the 'Value to Shout About' campaign. It is unclear how these videos were intended to be used, but they may have been for an internal business...

SA/MARK/3/1/4

Videos of unedited footage and interviews relating to the 'Value to Shout About' marketing campaign

Video of 'vox pops' interviews about "Checkout" television commercial

[c. 1999]

Video showing the Sainsbury’s Making Life Taste Better “Checkout” television commercial followed by several "Vox pop" interviews showing public reaction about what they liked about the...

SA/MARK/3/1/5

Video of 'vox pops' interviews about "Checkout" television commercial

"Response to Noble Purpose" video of staff reaction to a promotion

8 Feb 1999

Video showing Sainsbury's staff at an unidentified store who appear to be discussing a proposed advertising campaign which emphasises the quality of food - explaining why they think it would be good....

SA/MARK/3/1/6

"Response to Noble Purpose" video of staff reaction to a promotion

[Viewpress demonstration video]

[1980s]

Video with title card "Viewpress welcomes Mr M Samuel from Sainsbury's". The video appears to be a demonstration of a system showing advertisements and notices produced with computer graphics (similar...

SA/MARK/3/1/7

[Viewpress demonstration video]