This series includes material from Sainsbury's national advertising campaigns.
Material has been sorted by campaigns:
'Where Good Food Costs Less' [1959-1996]
'Everyone's Favourite Ingredient' [1991-1999]
'Fresh Food, Fresh Ideas' [1998-?]
'Making Life Taste Better' [1999-2005]
'Try Something New Today' [2005-2011]
'Live Well for Less' [2011-present]
Within each campaign can be found: print advertising (proofs, newspaper and magazine advertisements); large format advertising (such as posters and billboards); television and cinema advertising; radio advertising.
Material which predates these advertising campaigns can be found in SA/MARK/ADV/1/1/1 'No campaign/mixed campaign'. This section also includes material which crosses over several campaigns, for example advertisements in volumes which cover multiple campaigns. Rather than splitting these apart into their respective campaigns, these have been kept together. When searching for a particular campaign, i.e. 'Where Good Food Costs Less', it should therefore be considered that material with this slogan will also appear in the 'Mixed campaign' section.
For advertising about stores openings and closures, company anniversaries and special national occasions, see SA/MARK/ADV/1/2.
No campaign/mixed campaigns advertising material
1894-2013This subseries comprises advertising material not linked with a specific advertising campaign. This includes much of Sainsbury's earliest advertising. This subseries also includes material which...
SA/MARK/ADV/1/1/1
Where Good Food Costs Less campaign [1959-1996]
[1959-1996]Advertising material featuring the slogan 'Where Good Food Costs Less'. Also includes advertising material from 'Good Food Costs Less' subcampaigns, 'Supersave' and 'Discount'. Comprises: print...
SA/MARK/ADV/1/1/2
You Get It Straight from Sainsbury's campaign [1977-1978]
1977Advertisements featuring the slogan 'You get it straight from Sainsbury's'. Some advertisements which were part of the Discount '78 promotion also included this slogan, but are stored separately under...
SA/MARK/ADV/1/1/2A
Everyone's Favourite Ingredient campaign [1991-1999]
[1991-1999]Advertising material using the slogan 'Sainsbury's. Everyone's Favourite Ingredient'. Comprises: print advertsising (newspapers, magazines, proofs); large format advertising; television and cinema...
SA/MARK/ADV/1/1/3
Essential for the Essentials campaign [1993-1994]
[1993-1994]SA/MARK/ADV/1/1/3A
Special Food at Everyday Prices campaign [1996]
[1996]SA/MARK/ADV/1/1/3B
Fresh Food, Fresh Ideas campaign [1998-?]
[1990s]Advertising material using the slogan 'Fresh Food, Fresh Ideas'. Comprises: print advertsising (newspapers, magazines, proofs); large format advertising; television and cinema advertising; radio...
SA/MARK/ADV/1/1/4
Value to Shout About campaign [1998-1999]
SA/MARK/ADV/1/1/4A
Making Life Taste Better campaign [1999-2005]
1999Advertising material using the slogan 'Making Life Taste Better'. SA/MARK/ADV/1/1/5/2 not used
SA/MARK/ADV/1/1/5
Try Something New Today campaign [2005-2011]
[2005-2011]SA/MARK/ADV/1/1/6
Live Well for Less campaign [2011-2022]
[2011-2013]Advertising material using the slogan 'Live Well for Less'. SA/MARK/ADV/1/1/7/2 not used
SA/MARK/ADV/1/1/7
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