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Television commercial (10 seconds) promoting a special offer. Promotes Sainsbury’s Topside down in price to £1.98 per lb (reduced from £2.72). With voiceover beginning "Take a fresh look at..." and ending “...now you can’t beef about that”.

This is probably the advertisement which was planned to be broadcast from 28 January to 1 February 1990 as part of a meat promotion (see Special Bulletin 33/90). It is similar to an Autumn 1989 advertisement but with a slightly different voiceover (the other uses 'Take a closer look') and original price.