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Television commercial (20 seconds) promoting a special offer on Sainsbury's Novon range of laundry detergents (£2.99 for 2kg pack). Part of a series of commercials which begin with the caption “Save at Sainsbury’s”.

Footage of the product packaging is shown. An out-of-vision announcer promotes the offer, and there is a classical music tune in the background. Endline “Sainsbury’s Novon. We put the price on the line".

Advertising agency reference: AMV/SANV155/020. The advertisement was shown from 28 March 1993 (see Special Bulletin 136/93).