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Television commercial (30 seconds) promoting British foods.

The commercial begins with a logo "Naturally British from Sainsbury's" and features a narrator describing the products and prices with footage showing various British food products (for example a joint of beef being carved). There are two versions of the commercial - one with a male narrator and one with a female narrator.

The following products are promoted:
Home Produced Beef Mince 88p per lb
Tendersweet Prime Ham Joint £1.74 per lb
Worcester Pearmain Apples 25p per lb
Topside of Beef £1.74 per lb

The advert ends with slogan "Good food costs less at Sainsbury's. Naturally". The end caption reads "Sainsbury's" with disclaimer "All items subject to availability".