Proofs of Mather & Crowther advertisements which appeared in local and national press. The adverts give examples of 'Super - Save' offers, giving prices of specific branded and own label products.
With slogan 'Good food costs less at Sainsbury's'.
1) John West red Salmon; cooked ham; Heinz vegetable salad; Libby's peach slices; Danish cream; orange drink; lemon drink with glucose
2) Jacob's cream crackers; Huntley & Palmer's butter Osbourne biscuits; Wiltshire Ledbury raspberry jam; Dole fruit cocktail; garden peas; Libby's tomato ketchup
3) Fruit cake; madeira cake; Red Label Tea; John West pilchards; Polish baby beetroots; salad cream
4) Spreads (salmon, crab, minced chicken); pineapple cubes; Fray Bentos lean-cut cornered beef; Italian peeled tomotoes; lemonade shandy
5) Mixed fruit; orange jelly marmalade; lemon jelly marmalade; mixed vegetables; Trinidad grapefruit sections; vinegar
6) Chopped ham loaf; garden peas; pickled beetroot; Carnation red salmon; Ky or Ardmonia Bartlett pear halves; Danish cream; bitter lemon or Cola drink
7) Lincoln or fruit shortcake; instant coffee; frankfurters; whole carrots; Ambrosia creamed rice
8) Australian sultanas; shelled walnuts; glacé cherries; Danish lard; S & B brand loganberries; broad beans; Square Box cheese spread
9) McVities chocolate homewheat; malted bedtime drink; tomato soup; chicken soup; Beau pork luncheon meat; Brother Bung/ Haywards pickled onions
10) Shorties biscuits; Symbol Maryland cookies; rich cut marmalade; thin cut marmalade; cooking oil; Heinz vegetable or tomato soup; Daddies sauce; Daddie's ketchup
11) Home style fruit cake; coconut crunch cakes; creamed rice; potato crisps; Portuguese sardines; Batchelors surprise peas
12) Macaroni; small california prunes; Nescafé instant coffee; beef and vegetable casserole; garden peas; mint sauce
13) McVitie's digestive biscuits; custard creams; Canadian clover honey; lemon curd; sliced peaches; hamburgers; whole carrots
14) Long grain rice; round grain rice; prunes; Red Label tea; spreads (salmon, crab, minced chicken); tomato soup
15) Jam tarts (also treacle or lemon curd); shorteen; Bramley apple pie filling; York green beans; John West's pilchards
16) Fruit shortcake or Marie; instant low fat milk; chicken soup; Tyne brand minced beef with onion; Libby's tomato catchup
17) Drinking chocolate; blackcurrants in syrup; packet soups; frankfurters; garden peas
18) Scotch porridge oats; demerara sugar; blackcurrant jam; Batchelors surprise peas; beef and vegetable casserole
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
16 May 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: John West red Salmon; cooked ham; Heinz vegetable salad; Libby's peach slices; Danish cream; orange drink;...
SA/MARK/ADV/1/1/2/5/1/2/1
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
5 May 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: Jacob's cream crackers; Huntley & Palmer's butter Osbourne biscuits; Wiltshire Ledbury raspberry jam; Dole...
SA/MARK/ADV/1/1/2/5/1/2/2
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
28 Apr 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: fruit cake; madeira cake; Red Label Tea; John West pilchards; Polish baby beetroots; salad cream. Published...
SA/MARK/ADV/1/1/2/5/1/2/3
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
22 Apr 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: spreads (salmon, crab, minced chicken); pineapple cubes; Fray Bentos lean-cut cornered beef; Italian peeled...
SA/MARK/ADV/1/1/2/5/1/2/4
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
6 Apr 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: mixed fruit; orange jelly marmalade; lemon jelly marmalade; mixed vegetables; Trinidad grapefruit sections;...
SA/MARK/ADV/1/1/2/5/1/2/5
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
25 Mar 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: chopped ham loaf; garden peas; pickled beetroot; Carnation red salmon; Ky or Ardmonia Bartlett pear halves;...
SA/MARK/ADV/1/1/2/5/1/2/6
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
15 Apr 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: Lincoln or fruit shortcake; instant coffee; frankfurters; whole carrots; Ambrosia creamed rice. Published in...
SA/MARK/ADV/1/1/2/5/1/2/7
"Sainsbury's Super-Save Offers the week's best value - anywhere!" newspaper advertisement proof
21 Mar 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: Australian sultanas; shelled walnuts; glacé cherries; Danish lard; S & B brand loganberries; broad beans;...
SA/MARK/ADV/1/1/2/5/1/2/8
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
10 Mar 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: McVities chocolate homewheat; malted bedtime drink; tomato soup; chicken soup; Beau pork luncheon meat;...
SA/MARK/ADV/1/1/2/5/1/2/9
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
24 Feb 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: Shorties biscuits; Symbol Maryland cookies; rich cut marmalade; thin cut marmalade; cooking oil; Heinz...
SA/MARK/ADV/1/1/2/5/1/2/10
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
3 Mar 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: home style fruit cake; coconut crunch cakes; creamed rice; potato crisps; Portuguese sardines; Batchelors...
SA/MARK/ADV/1/1/2/5/1/2/11
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
19 Feb 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: macaroni; small California prunes; Nescafé instant coffee; beef and vegetable casserole; garden peas; mint...
SA/MARK/ADV/1/1/2/5/1/2/12
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
18 Feb 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: McVitie's digestive biscuits; custard creams; Canadian clover honey; lemon curd; sliced peaches; hamburgers;...
SA/MARK/ADV/1/1/2/5/1/2/13
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
4 Feb 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: long grain rice; round grain rice; prunes; Red Label tea; spreads (salmon, crab, minced chicken); tomato...
SA/MARK/ADV/1/1/2/5/1/2/14
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
31 Jan 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: jam tarts (also treacle or lemon curd); shorteen; Bramley apple pie filling; York green beans; John West's...
SA/MARK/ADV/1/1/2/5/1/2/15
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
25 Jan 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: fruit shortcake or marie; instant low fat milk; chicken soup; Tyne brand minced beef with onion; Libby's...
SA/MARK/ADV/1/1/2/5/1/2/16
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
18 Jan 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: drinking chocolate; blackcurrants in syrup; packet soups; frankfurters; garden peas. Published in the...
SA/MARK/ADV/1/1/2/5/1/2/17
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
11 Jan 1966Proof of newspaper advertisement promoting 'Super-Save' special offers on various products: Scotch porridge oats; demerara sugar; blackcurrant jam; Batchelors surprise peas; beef and vegetable...
SA/MARK/ADV/1/1/2/5/1/2/18
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