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Newspaper advertisement from The Daily Express featuring the slogan "Sainsbury's. For today's SuperShopper: You." and a list of 'SuperSaves for SuperShoppers' available for that week on products such as Armour Baked Beans, Sainsbury's Roasting Chickens, Heinz Soups, McDougalls Flour, Sainsbury's Fruit Cocktail, Nabisco Shredded Wheat and Sainsbury's Mincemeat.

Advertisement includes two photographs of female shoppers and their comments about shopping at Sainsbury's: "It isn't expensive. It's a clean store with plenty of variety. I'd call myself a fairly careful shopper. I like Sainsbury's." and "The fresh meat is always good. I've always been pleased. You can see just what you're getting and what it costs.";