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Below The Line - 1982-1985

Includes proofs of advertising; policies on advertising posters and sponsored publications.

Below The Line - 1982-1985 1982-1985

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"Can you spot one of the rules in the Sainsbury's campaign?" newspaper proof, 1985

Newspaper proof entitled "Can you spot one of the rules in the Sainsbury's campaign?" and featuring 36 examples from Abbott Mead Vickers/SMS Ltd.'s ...

"Can you spot one of the rules in the Sainsbury's campaign?" newspaper proof, 1985 [1985]

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"Clearly priced" branch poster

Grass green branch poster reading: "Everything is helpfully packed and clearly priced. You can see exactly what you're buying...and exactly how much...

"Clearly priced" branch poster [c. 1970s]

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"Gnocchi with four cheeses and chives" recipe card

Promotional recipe card using Sainsbury's ready meals and take-away foods, available to customers at no charge as part of the "Sainsbury's. Special...

"Gnocchi with four cheeses and chives" recipe card [1997]

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"Take a fresh look at Sainsbury's" newspaper advertisement

Newspaper advertisement spread over a double page of 'The Independent' using the slogan "Fresh food, fresh ideas" and promoting its product lines and...

"Take a fresh look at Sainsbury's" newspaper advertisement 14 May 1997

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Letter and proposed radio advertisement scripts (10 Feb 1988)

Letter from Broadbents Advertising Limited to Bridget Williams [Company Archivist], dated 26 April 1988, asking her to confirm two points of...

Letter and proposed radio advertisement scripts (10 Feb 1988) Feb-Apr 1988

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Advertisement posters for Texas Homecare

Large, colour posters advertising special offers and promotions, probably for display within the stores. Also includes photographs of rally cars...

Advertisement posters for Texas Homecare 1980s

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Letter from S.T. Goldrup to J. Boswell regarding 'Songs of Sainsbury'

Letter from S.T. Goldrup to J. Boswell recalling that 'Food for Thought' or 'Songs of Sainsbury' was written and illustrated in c.1926/1927 by the...

Letter from S.T. Goldrup to J. Boswell regarding 'Songs of Sainsbury' 10 Oct 1957

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SA/MARK/ADV/1/1/1/1/1/6/1/106 - Small newspaper advert for an Agency, 1911

Newspaper advertisement seeking an agency in Frinton and West Mersea

Advertisement from the 'Agencies' section of the classified advertisements in the East Anglian Times, 26th July, 1911. 'Frinton and West Mersea - J....

Newspaper advertisement seeking an agency in Frinton and West Mersea 26 Jul 1911

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SA/MARK/ADV/1/1/1/1/1/6/1/132 - Newspaper advert for new branch opening, Poole Road, 1912

"Value for Cash at Last!!! Finest Quality Provisions at London's Lowest Prices. J. Sainsbury's New Branch, 123, Poole Road [Westbourne, Bournemouth]...Now Open." newspaper advertisement

Newspaper advert for 'New Branch', J.Sainsbury's, 123 Poole Road, close by The County Gates. Headed 'Value for Cash at Last' (line in crayon...

"Value for Cash at Last!!! Finest Quality Provisions at London's Lowest Prices. J. Sainsbury's New Branch, 123, Poole Road [Westbourne, Bournemouth]...Now Open." newspaper advertisement 1912

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SA/MARK/ADV/1/1/1/1/1/6/1/143 - Newspaper advert for 'London's Lowest Prices', 1912

"Important to Both Visitors and Residents. The Prices at J. Sainsbury's Provision Stores..." newspaper advertisement for Bournemouth branches

Newspaper advert from The Bournemouth Guardian and The Bournemouth Visitor's Directory, 2nd August, 1912. 'Important To Both Visitors and Residents....

"Important to Both Visitors and Residents. The Prices at J. Sainsbury's Provision Stores..." newspaper advertisement for Bournemouth branches 2 Aug 1912

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SA/MARK/ADV/1/1/1/1/1/6/1/163 - Newspaper advert in Trade Addresses section for quality and prices

"Are You Satisfied with your present Provision Dealer? If Not Try Sainsbury's" newspaper advertisement for Bournemouth area branches

Newspaper advert from The Bournemouth Guardian and also The Bournemouth Visitors Directory, 29th September, 1913. Begins with the words '"Tell him ,...

"Are You Satisfied with your present Provision Dealer? If Not Try Sainsbury's" newspaper advertisement for Bournemouth area branches 29 Sep 1913

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SA/MARK/ADV/1/1/1/1/1/6/1/58 - Letter to customers 'Licensed Dealer in game offering Poultry', 1910.

"Provision Merchant and Licensed Dealer in Game" notice to customers

Letter, with gold royal coat of arms letterhead, for Sainsbury's 'Provision Merchant and Licensed Dealer in Game'. Informing customer of poultry to...

"Provision Merchant and Licensed Dealer in Game" notice to customers 1910

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SA/MARK/ADV/1/1/1/1/1/6/1/60 - Advert for Rich Dairy butter, 1910

"Exceptional Value. Rich Dairy Butter 1'- per lb." advertisement

Paper advert for Rich Dairy Butter at J Sainsbury's Provision Stores. Printed in red and blue ink.

"Exceptional Value. Rich Dairy Butter 1'- per lb." advertisement 21 Oct 1910

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SA/MARK/ADV/1/1/1/1/1/6/1/66 - Postcard advert for Lamb at reduced price, 1910

"J. Sainsbury...Canterbury Lamb" postcard advertisement

Card advert announcing a 'sweeping reduction' in the price of Canterbury Lamb. 'Record low prices'. 'Fore Quarters', 'Legs'. Loins', Hind Quarters'....

"J. Sainsbury...Canterbury Lamb" postcard advertisement Dec 1910

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SA/MARK/ADV/1/1/1/1/1/6/1/68 - Card advert for Aylesbury Ducks, 1910

"Special Offer This Week. Large Aylesbury Ducks" postcard advertisement for Kennedy, 301 New Cross Road

Card advert for Special offer this week, Large Aylesbury Ducks. Price included. 'Kennedy, 301 New Cross Road'. The reason this advertisement is...

"Special Offer This Week. Large Aylesbury Ducks" postcard advertisement for Kennedy, 301 New Cross Road Dec 1910

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SA/MARK/ADV/1/1/1/1/1/6/1/69 - Paper advert for Dairy fed Pork, 1910

"Orders Solicited for Dairy Fed Pork from J. Sainsbury's Own Farms." advertisement

Paper advert for orders solicited for Dairy Fed Pork from J. Sainsbury's Own Farms. 'Choicest Quality at Very Reasonable Prices'. Printed in green...

"Orders Solicited for Dairy Fed Pork from J. Sainsbury's Own Farms." advertisement Dec 1910

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SA/MARK/ADV/1/1/1/1/1/6/1/76 - Newspaper advert for Breakfast Bacon, 1911

"Great Sale of Bacon at J. Sainsbury's" newspaper advertisement for Watford branch

Great sale of Bacon, newspaper advert from The West Herts and Watford Observer, 1st April 1911. J.Sainsbury's, 5, The Parade, High Street, Watford....

"Great Sale of Bacon at J. Sainsbury's" newspaper advertisement for Watford branch 1 Apr 1911

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SA/MARK/ADV/1/1/1/1/1/6/1/77 - Newspaper advert for sale of Bacon, 1911

"Great Sale of Bacon at J. Sainsbury's Provision Stores, South Street, Romford" newspaper advertisement

Advert for 'Great Sale of Bacon' at J. Sainsbury's South Street, Romford. 'Superior quality Breakfast Bacon, much below usual prices'. 'Top Cut of...

"Great Sale of Bacon at J. Sainsbury's Provision Stores, South Street, Romford" newspaper advertisement 31 Mar 1911

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SA/MARK/ADV/1/1/1/1/1/6/1/93 - Newspaper advert for the anniversary of the opening of Oxford Store, 1911

"J. Sainsbury's, 4, High Street, Oxford." newspaper advertisement for "Grand & Special Display" for the branch's anniversary

Newspaper advert from the Oxford Chronicle, 20th May, 1911. The Anniversary of the opening of 4 High Street, Oxford, held 'on Friday and Saturday...

"J. Sainsbury's, 4, High Street, Oxford." newspaper advertisement for "Grand & Special Display" for the branch's anniversary 20 May 1911

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