Skip navigation Skip hierarchy
Sainsbury Archive Logo
Television commercial (10 seconds) with the slogan “Sainsbury’s. Essential for the essentials”. Promotes Sainsbury’s White Bread (29p). Advertising agency reference: AMV/SABR181/010.

The advertisement was part of the Essential Low Price Campaign and was shown during the week commencing 31 October 1993 (see Special Bulletin 428/93).