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Television commercial (10 seconds) with the slogan “Sainsbury’s. Essential for the essentials”. Promotes Sainsbury’s mild Cheddar Cheese (£1.49 for 1lb). Advertising agency reference: AMV/SACC198/010 (Rev).
The advertisement was part of the Essential Low Price Campaign and was broadcast during the week commencing 21 November 1993 (see Special Bulletin 465/93).